PPC agency in San Francisco
Rathly is a San Francisco PPC agency on California Street. Our team manages pay-per-click campaigns and social media advertising for Bay Area businesses, aimed at the neighborhoods and cities you serve.
- ✓Campaigns by neighborhood and city
- ✓Call and form tracking set up first
- ✓Flat monthly fee, no percentage of spend
- ✓Ads billed straight to your card
PPC advertising for the Bay Area
Bay Area click prices can be steep, so every wasted click hurts. Our PPC strategy starts with which audience sees your ads and where.
PPC search campaigns
Google search ads for each service and city, with keyword lists built from real search data.
Google's pay-per-lead ads
Local Services Ads, Google's lead-priced format for home service pros and lawyers who pass its background checks.
Neighborhood targeting
We target ads to the San Francisco neighborhoods, ZIP codes and nearby cities you can serve.
Meta advertising
Social media campaigns on Facebook and Instagram show nearby people your brand's best photos before they ever search.
Matching landing pages
Each campaign points to its own page, naming the neighborhood and showing real reviews next to one clear action.
Weekly waste checks
Each week we add negative keywords to block job seekers, tourists and searches for services you skip.
Paid search in San Francisco and the Bay
The San Francisco metro passed 4.6 million residents in 2024, spread across both sides of the Bay. Smart targeting decides which audience sees your advertising.
- 01
The Bay splits your market
A plumber in the Sunset rarely drives to Oakland at rush hour. Campaigns follow bridges and real drive times, not a simple circle on the map.
- 02
Visitors and commuters
Tourists and commuters fill downtown every day. The location setting for people who live in or regularly visit your area keeps ads in front of real customers.
- 03
High click prices
Competitive local keywords can cost several dollars a click. Tight keyword lists and call tracking show which clicks turn into sales.
What our San Francisco PPC management includes
Here is the ongoing work behind every campaign our agency manages, from strategy through sales results.
Every PPC strategy starts with one question. How much can you spend to win a customer and still fund growth?
- 01
Research and strategy
Our research covers keywords, typical click costs and rival ads across the cities you serve. Budgets and bids then follow the value of a new customer.
- 02
Campaign structure
We split campaigns so each holds a single service and location. Keywords, ads, negatives and the landing page stay separate, which keeps reports readable.
- 03
Paid social on Meta
Meta platforms find people before they start searching. Facebook and Instagram advertising works best for offers people judge by eye, like makeovers, menus or local events.
- 04
Conversion tracking
Calls, forms and bookings count as conversions on every platform from launch. You tell us which leads bought, and we increase budget on the campaigns behind them.
- 05
Weekly optimization
Our PPC optimization covers search terms, bids and budgets every week. Monthly tests of fresh ads, offers and pages push your cost per lead down and your ROI up.
Where our ads run, from Marin to San Jose
- ●San Francisco
- ●Oakland
- ●Berkeley
- ●Daly City
- ●South San Francisco
- ●San Mateo
- ●Redwood City
- ●Palo Alto
- ●San Jose
- ●Fremont
- ●Walnut Creek
- ●Marin County
Targeting stays inside the towns and ZIP codes your crew can actually reach, from Marin County down to San Jose.
Launching PPC campaigns in San Francisco
The order matters, because every later strategy decision depends on clean tracking.
- 01Days 1 to 3
Tracking review
Account structure, location options and conversion setup, checked line by line.You get a fix list - 02Days 4 to 7
Campaign build
Campaigns built by service and area, with bids based on customer value.You get live, structured campaigns - 03Weeks 2 to 6
Refinement
We remove wasted searches and move budget toward areas that convert.You get cheaper leads - 04Every month
Monthly report
Performance by campaign and city, with leads, closed deals and lead cost.You get clear next steps - 05Today
Share account access
Paste your Google Ads customer ID in the form.Talk to us →
Industries we advertise for in San Francisco
Industries reach buyers on different platforms, so our approach to keywords, budgets and targeting changes too.
Urgent repair calls
Plumbers, electricians and contractors win on urgent searches, and qualified pros can add Local Services Ads above them.
Costly legal searches
Legal searches carry some of the highest click prices online. Exact keywords and intake feedback show which clicks become signed clients.
Clinics with ad limits
Google requires certification for certain treatments before ads go live. We confirm the rules, then target patients close to each clinic.
Visual brands and shops
Their buyers choose by photos, so Instagram and Facebook ads often build the brand and bring more visits than search.
What clients say about our PPC agency
Clients on what working with Rathly is like.
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
Orlando · Google review · Nov 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
Rathly vs a typical PPC agency
How we handle your ad budget, accounts and leads, next to the common setup.
Fee
Often a percentage of your ad spendA flat monthly fee that stays put as spend grows.Account lead
Often a junior account managerIhor Lavrenenko, certified in Google Ads and Google Analytics.Ad account
Campaigns run in the agency's accountCampaigns run in an account you own from day one.Billing
Spend billed through the agencyGoogle and Meta charge your own card directly.Tracking
Clicks and impressions in a reportCalls and forms traced to the campaign that sent them.Leads
Leads forwarded by emailEvery call, form and message lands in one Smarfle inbox.Our PPC office on California Street
Financial District office, open by appointment.
San Francisco office
Since Oct 2026
San Francisco PPC questions
Straight answers for owners comparing a PPC agency in San Francisco.
What will PPC management cost me in San Francisco?
Management runs $1,000 or more per month as one flat fee, and we never take a cut of your spend. The ad platforms charge your card directly, and the quote comes in writing first.Read the full answer →TargetingCan my ads reach only a few neighborhoods?
Yes. We layer city, ZIP code and radius settings until the map matches where you actually work. Spending starts in your best neighborhoods and widens once lead costs settle.Read the full answer →What ad budget do I need in San Francisco?
That depends on what clicks cost in your field and how many leads you want. We estimate a budget from Google's Keyword Planner before any money goes out.Who owns the ad account?
You do. We connect through a manager link that you approve and can cut at any time. Your campaigns, history and billing never leave your account.Read the full answer →TimingHow fast will PPC bring leads in San Francisco?
First calls usually arrive within days. Lead costs tend to settle in 2 to 6 weeks, after we trim wasted searches and find the neighborhoods that convert.Read the full answer →MetaShould I run social media ads or Google Ads?
Google catches people already searching for your service. Facebook and Instagram reach them earlier, which suits offers with strong photos. Many businesses run both as part of one marketing strategy.Read the full answer →Run San Francisco ads that pay off
- ✓ Downtown meetings or video calls
- ✓ Campaigns in your own account
- ✓ Month-to-month, no lock-in
- ✓ Replies the same or next business day