01
Painting SEO
Best if homeowners search for painters nearby and call the one with the strongest reviews and photos.
- ✓Interior, exterior and cabinet pages
- ✓Google Business Profile updated weekly
- ✓Pages for every service area town
Painting contractor marketing
Homeowners pick a painter by looking at finished rooms and reading reviews, then asking for two or three estimates. Our painting contractor marketing gets you on that list and helps you win the bid.
- ✓Before and after galleries by job type
- ✓Estimates requested online with photos
- ✓Seasonal plans for interior and exterior work
- ✓Leads tracked to signed jobs
PriceSEO from $2,000/mo · websites from $5,000
Why Rathly
Rathly's edge for painting contractors
Painting marketing judged by signed estimates. We put your best work up front, build easy estimate requests and plan around the weather. Your report shows real results, from estimates booked to jobs won and revenue by service.
110K searchesPainters near me in an average US month
Photo-first pagesFinished rooms and exteriors on every service page
Weather-aware adsExterior campaigns paused for rain and cold
Honest green claimsPaint claims that follow the FTC Green Guides
Estimate trackingEach estimate linked to the search or campaign that started it
Your account, your dataSite, ads and photos belong to the company
Services
Three services built for painters
Priced for painting contractors, from owner-operators to crews running several jobs a week.
02
Painting website design
Best if your site has no recent project photos or makes estimates hard to request.
- ✓Galleries by room and exterior
- ✓Landing pages for estimate requests
- ✓Color and paint brand guides
03
Painting advertising
Best if your schedule has gaps next month and you need estimates now.
- ✓Local Services Ads for painters
- ✓Paid search for cabinets and exteriors
- ✓Cost per signed job
Add-onBefore and after reelsShort transformation videos and finished-room photos each week, posted to Instagram and Facebook.Social media →
Strategy
Painting contractor marketing strategies by season
Painting demand follows the weather. Exterior work fills spring and summer, while interior and cabinet jobs carry winter. A good painting business markets each one at the right time.
- 01
Win the near-me search
About 110,000 US searches a month look for "painters near me", by Google Ads data, rising near 165,000 in September 2025. Reviews, local SEO and an active Google Business Profile decide which painter gets those calls, and ranking there takes steady work.
- 02
Sell cabinets and interiors in winter
"Cabinet painting near me" climbed to about 22,200 searches in January 2026, more than double its usual 9,900. Winter is the time to push interior rooms, cabinets and trim.
- 03
Start exterior and deck work early
"Deck staining near me" peaked near 8,100 in April 2026. Exterior and deck pages, plus their campaigns, should be live by early spring, before calendars fill.
- 04
Show the transformation
Before and after photos sell paint jobs better than any slogan. Shoot every project from the same angle, then post the pair to the website, Maps listing and social accounts.
- 05
Make estimates easy
Let people request an estimate online with photos of the room or house. A painting company that sends a fast, clear estimate often wins the job.
- 06
Add commercial work
"Commercial painting contractors" draws about 3,600 searches a month. Target offices, apartments and HOAs with their own pages, insurance details and references.
What works
What we run for painting crews
We track each idea to estimates booked and jobs won.
01
Room and surface pages
Interiors, exteriors, cabinets, decks and trim, each built around the keywords people search.
02
Color guides
Popular colors for local home styles, shown on your own finished jobs.
03
Photo estimate requests
A form that takes room photos, so you can quote before a site visit.
04
Weather-based ads
Exterior ads that pause in rain and cold, then resume when the forecast clears.
05
Final walkthrough reviews
Review requests sent at the walkthrough that ask about the street and the job.
06
Job site signs
Yard signs during each exterior job, each with a tracked phone number.
Rules
Paint and license claims that need care
Paint ads often lean on green and safety claims. The FTC and state rules limit how far those go.
- 01
"Eco-friendly" needs a reason
The FTC's Green Guides tell marketers not to make broad claims like eco-friendly on their own. Name the real benefit instead, such as a low-VOC paint line.
- 02
Zero-VOC and "free of" claims
Under the same guides, a "free of" claim can mislead if the product holds substances with similar risks. Quote the maker's spec sheet rather than a slogan.
- 03
"Licensed" in Florida
Florida has no state license for painters, and local governments can't require one. Show your insurance and EPA lead-safe firm number instead.
Measuring
Painting numbers that matter
We report each step from first search to finished job, so you know where the money comes from.
- 01
Estimates requested
Requests from the site, ads and Google profile each month, with photos attached.
- 02
Estimate win rate
How many estimates become signed work, shown for each channel and each job type.
- 03
Revenue by service
Interior, exterior, cabinet and commercial revenue, each matched to its lead source.
Reviews
Reviews of Rathly from business owners
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
Orlando · Google review · Nov 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Questions painters and their clients ask
Hiring
What should you look for in a painting contractor?
Recent photos of similar jobs, a written estimate that lists prep and paint brand, proof of insurance and good reviews. For homes built before 1978, EPA lead-safe certification matters too.Rates
What do most painters charge hourly?
The May 2024 BLS median for painters was $23.40 an hour. Company rates sit higher, since they cover insurance, supplies and overhead, and many painters quote by the job.Ads
CostCan you give some examples of paint ads?
Strong ones lead with a result and a reason to act. Think "Kitchen cabinets refreshed in 3 days" or "Book spring exterior painting by March," each paired with a real before and after photo.How do Rathly's prices work for painters?
Painting SEO costs $2,000 per month, with $700 for each location on Google, the first included. Websites begin at $5,000. Ad management starts at $1,000 per month.Read the full answer →Book more painting estimates
- ✓ Notes on your galleries and profile
- ✓ A plan for the slow months
- ✓ Month-to-month terms
- ✓ A reply the same or next day