★ 5.0 on Google · No long contracts · You own every asset
Rathly

Painting advertising

A "painters near me" click averages about $14 on Google, and searches peak twice a year, in January and September. Our painting advertising times your budget to those peaks and sends clicks to estimates you can win.

  • ✓Separate campaigns for interiors, exteriors and cabinets
  • ✓Budgets raised for the two yearly peaks
  • ✓Cost searches answered with real ranges
  • ✓Estimate win rate tracked by campaign
PriceAd management from $1,000/mo
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Channels

How painters split ad spend

Interiors, exteriors, cabinets and commercial repaints sell in different seasons, so each runs on its own.

01

Interior and exterior search

Room and whole-house campaigns, with budgets that follow the weather.

02

Cabinet refinishing ads

A high-ticket service with its own bids, gallery and color consult offer.

03

Painter lead listings

Google's verified listings for painters, billed per lead after background checks.

04

Commercial repaints

Ads for property managers and offices, aimed at recurring contracts.

Costs

Price per click for painter searches

Commercial and near-me clicks run highest. Price questions are cheaper and catch owners early.

SearchA monthCost per clickWhat the owner is planningLanding page
commercial painting contractors3.6K$15.64A crew for a building or officeCommercial page with project list
painters near me110K$14.20A local painter with good reviewsService area page with estimate form
cabinet painting near me9.9K$14.00A new kitchen look without new cabinetsCabinet gallery with color consult
interior painting cost6.6K$11.27A sense of price before callingCost guide with real ranges
exterior house painting14.8K$9.18A full repaint before winterExterior page with prep details

Average cost per click and monthly US searches from Google Ads, October 2026.

Ideas

Painting advertising ideas that win estimates

Homeowners rarely hire the first painter they find. They compare reviews, photos and prices, then book two or three estimates. These digital marketing strategies help painters reach those owners early, grow their reputation online and win more of the estimates they run.

What budget does a painting company need for ads?Give interiors more in winter and exteriors more from late spring to fall. Our fee, from $1,000/mo, sits apart from click spend.Google Ads management
  1. 01

    Plan for two peaks

    Searches for house painters reach about 165K in both January and September, then dip to about 60K in November. Interior ads lead in winter, while exterior ads lead in late summer.

  2. 02

    Answer price searches with ranges

    People who search "interior painting cost" are planning, not browsing. Send them to a cost guide with real price ranges by room size, then offer an estimate.

  3. 03

    Give cabinets their own campaign

    Cabinet clicks run about $14, yet the job is far larger than a single room. A gallery of finished kitchens and a color consult offer turn those clicks into estimates.

  4. 04

    Pick ZIP codes by housing age

    Census data shows the age of homes in each ZIP code. Older neighborhoods need more repaints and more lead-safe work, so they deserve higher bids.

  5. 05

    Use video walkthroughs

    A 30-second clip of a finished room on YouTube or Instagram shows the prep, the lines and the cleanup. It does more than a photo to build trust with homeowners.

  6. 06

    Chase commercial repaint cycles

    Property managers repaint on a schedule. Commercial clicks average about $16, and one contract can return for years, so keep that campaign running all year.

  7. 07

    Track estimates to signed jobs

    Import estimate outcomes into Google Ads. Win rate by campaign shows which searches bring painting leads that buy and which bring price shoppers.

  8. 08

    Pair ads with email marketing

    Past clients already trust your work. A short email before each peak brings back touch-ups, new rooms and referrals at no click cost.

Rules

Rules behind painting ad claims

Lead-safe badges and promises, plus Google's screening, shape what a painting ad can say.

  1. 01

    The lead-safe logo

    EPA lets only currently certified firms use its Lead-Safe Certified Firm logo, and it must show the firm's certification number. Subcontractors can't borrow yours.

  2. 02

    Screening for painter listings

    Before a painter's lead listings go live, Google checks the business and its owner. It also asks for proof of general liability insurance.

  3. 03

    Lead-safe promises carry duties

    An ad that promises lead-safe work in pre-1978 homes commits you to EPA's RRP rule. That includes giving owners the Renovate Right pamphlet before work starts.

Pricing

What painters pay us for ads

Our fee is flat each month. Google charges your clicks to the card on your own account.

Painting ad management

From $1,000/mo

Best for painters who want full schedules in both peaks and more cabinet and exterior jobs.

  • ✓Campaigns by job type
  • ✓Peak season budget plans
  • ✓Lead listing upkeep
  • ✓Estimate outcome imports
  • ✓Monthly win rate report
Get a quote →
What changes the price
  1. 01Interior, exterior, cabinet or commercial work
  2. 02Seasonal budget changes
  3. 03Lead listings and search ads
  4. 04Estimate and job tracking
Get a fixed quote →
Cost guide and cabinet gallery pages run from $300 each.
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Orlando · Google review · Mar 2025
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Orlando · Google review · Nov 2025
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“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...”
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New York · Google review · Sep 2026
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Before you fund painting ads

Channels

How do I advertise my painting company?

Run Google search ads by job type, join Local Services Ads and post finished rooms on social media. Send each ad to a matching page.
Jobs

Which painting jobs pay off best from ads?

Exterior repaints and cabinet refinishing usually bring the largest tickets per lead. Single rooms are smaller but fill gaps in the schedule.
Timing

When should painters spend the most on ads?

January and September, when searches for house painters peak. Interior work leads in winter and exterior work in late summer.
Cost

What is Rathly's fee for painting ads?

From $1,000 a month for the work we do. Click spend is separate, set by you and paid to Google.Read the full answer →

Win more estimates from Google

  • ✓ Notes on your ad account
  • ✓ A two-peak budget plan
  • ✓ Month-to-month terms
  • ✓ A reply the same or next day
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