Technical SEO services

Search Console's page indexing report lists every page Google skipped and why. Blocked pages, duplicates without a canonical and soft 404s are the usual issues.

Google's Core Web Vitals measure loading performance, responsiveness and visual stability. A good page loads its main content within 2.5 seconds, responds within 200 milliseconds and barely shifts as it loads.

Google uses the mobile version of a page, crawled with its smartphone user agent, for indexing and ranking. Content hidden on phones may never count toward visibility, and it hurts the user experience too.

Google's page experience guidance asks whether pages load securely over HTTPS. Core Web Vitals are the part of page experience its ranking systems use.

Technical SEO won't write content or earn links. It removes the barriers, so on-page SEO and link building can move rankings.

Structured data helps Google understand a page. Google doesn't guarantee rich results, and it asks you not to mark up content readers can't see.

Optimizing for AI search starts with the same crawlable pages. Google says AI Overviews need no special optimization. Google only asks that the page sits in its index and can show a snippet. ChatGPT search also needs its OAI-SearchBot crawler allowed in robots.txt.

Google says every page you care about should have a link from at least one other page on your site. Orphan pages are easy for Google to miss.

Google can generally crawl a link only when it is a standard HTML link with an href. Menus that open through script clicks can hide whole sections.

Google calls good anchor text descriptive, reasonably concise and relevant. Anchor text like "click here" tells users and search engines nothing.

Short, readable URLs grouped by service and city keep the architecture clear. Every changed URL needs a 301 redirect to carry its signals to the new page.

A sitemap lists the URLs you want crawled. Google treats it as a hint, and one sitemap file holds up to 50,000 URLs or 50MB uncompressed.

List every old URL and its new home before launch. Google recommends permanent server-side redirects from each old URL to its new one.

Google says to keep the redirects as long as possible, generally at least one year. Removing them early throws signals away.

For a domain change, submit a Change of Address in Search Console for the old site. It doesn't apply to an HTTPS or www switch.

Google says to expect temporary ranking swings during a move. A small or medium site can take a few weeks for most pages to move.

Web servers, code, URLs, performance and structured data. The goal is a site search engines can crawl, render and index without technical issues.

Keyword research, titles, headings and copy. The goal is a page that answers one search better than the pages above it.

Links, reviews and mentions on other sites. They build the trust that helps strong pages climb.

Great content on a page Google can't index earns no visibility. Technical optimization gives later SEO strategies room for growth.

A new domain, platform or URL structure is the riskiest moment for organic traffic. A redirect map and a crawl before launch protect the rankings and visibility you earned.

Search Console data, server logs and crawl tools show whether the cause is technical. Analysis and research come first, to identify the real problem.

If excluded pages increase month after month, something in the setup blocks Google. The URL Inspection tool shows what Google knows about each page.

Good content can still sit on page two for its main keyword when speed, duplicates or weak internal linking hold it back. Technical SEO can increase the return on every page. Better speed and cleaner code deliver results content alone can't.