01
Dental SEO
Best if local patients search for a dentist online and book with the practice down the street.
- ✓Local map rankings for each office
- ✓A page for every treatment you offer
- ✓Monthly report with new patient calls
Dental marketing
Patients pick a dentist from a Google search, the map and a handful of reviews. Our dental marketing joins SEO, your website and ads into one plan that fills the schedule with new patients.
- ✓Map rankings for every location
- ✓Booking from every page of the site
- ✓Ads for implants, aligners and emergencies
- ✓Each call and booking traced to its source
PriceSEO from $2,300/mo · websites from $7,000
Why Rathly
Why dentists choose Rathly
Marketing built around how patients choose a dentist. Your account lead knows the dental side, from HIPAA-safe review replies to treatment pages your dentist approves. We report new patients and what each one costs, never clicks alone.
119K clicksOrganic search for one dental client over 16 months
HIPAA-safe repliesReplies that thank reviewers without naming any patient
Dentist-approved claimsTreatment pages checked by your team before launch
Booking on every pageOnline scheduling linked to your practice software
Cost per new patientReported for each channel in every monthly report
The practice owns it allSite, ad accounts, profiles and data belong to you
Services
Dental marketing services
Three services priced for dental practices. Start with one, or run all three together with a single monthly report.
02
Dental website design
Best if your site looks dated, buries the phone number or can't take bookings.
- ✓Custom design with your own team photos
- ✓Online booking tied to your software
- ✓Pages your front desk can update
03
Dental advertising
Best if you want implant, aligner or emergency patients this month while SEO builds.
- ✓Google Ads campaigns by treatment
- ✓Meta ads for whitening and aligners
- ✓Cost per new patient for each campaign
Add-onSocial posts for practicesSmile photos, team moments and review highlights posted for your practice, with replies to every comment.Social media →
The plan
A dental marketing plan that books new patients
Most dental marketing fails for one reason. Each channel runs alone, so nobody knows which one brings patients. We build one marketing plan where search, the website, ads and reviews feed each other.
- 01
Start where patients look first
"Dentist near me" gets about 1.83 million US searches a month, by Google Ads data. Most of those searchers pick from the three practices in the map pack. That makes your Google Business Profile and online reviews the first marketing job.
- 02
Put money behind the treatments that pay
Implants, aligners and whitening bring the highest fees, and each has its own searches. "Dental implants near me" averages about 110,000 a month and "Invisalign near me" about 49,500. Give each treatment a page of its own and a separate ad group, so your marketing budget follows the cases you want.
- 03
Win families early in the year
"Pediatric dentist near me" averages about 201,000 searches a month and peaked near 301,000 in January 2026. Family pages, hours that suit school schedules and new photos should be live before that rush.
- 04
Answer reviews without breaking HIPAA
Reply to every review, but never confirm that the reviewer is a patient. In 2019, a Dallas practice agreed to pay HHS $10,000 over Yelp replies that shared patient details.
- 05
Keep current patients talking
Your current patients cost nothing to reach. A review request after each visit and a short referral note in recall reminders keep them sending friends and family.
- 06
Build a practice brand patients remember
Patients compare several dentists before they book. Give them a clear name, real photos of your dentists and one promise, like gentle care or Saturday hours. That helps your dental practice stand out on every platform.
- 07
Use social media for trust, not reach
Patients rarely book straight from a post. They check social media to see your team, your office and real smiles before they call. Steady posts and quick replies to messages do that job.
- 08
Show up in your community
School visits, health fairs and local sponsorships still bring families through the door. Share each event on your Google profile and social media, and ask local partners to link to your site.
What works
Dental marketing strategies that work
Six dental marketing strategies we run for practices, each one tied to calls and bookings in your report.
01
A complete Google profile
Categories for each treatment, insurance notes, current hours and new office photos every month.
02
One page per treatment
Implants, aligners, crowns and emergency care each answer cost, steps and recovery on their own page.
03
Booking at any hour
Online booking on every page, tied to your practice software, so patients can pick a time at night.
04
Review requests by text
A short text after each visit asks happy patients for a review, and we draft replies for your approval.
05
Ads split by treatment
Separate campaigns for implants, emergencies and aligners, each with its own landing page and budget.
06
Calls traced to the source
Call tracking tags each phone call and form with the ad, page or listing behind it.
Results
Results from dental and medical clients
Organic traffic from clients where patient trust decides the booking. Data from their own Search Console accounts.
clicks a day · 7-day avg180 → 330 a day
Dental practice
119K clicksSearch Console · 16 months · 2.1% click rateclicks a day · 7-day avg1.2K → 2.5K a day
Healthcare provider
1.07M clicksSearch Console · 16 months · 1.5% click rateMeasuring
How we measure dental marketing ROI
Clicks and rankings mean little until they turn into booked appointments. Call tracking and three numbers show whether the plan pays.
- 01
Cost per new patient
We add up your fee and ad spend for the month, then divide by new patients who came from marketing. Seeing that figure for each channel makes ROI easy to judge.
- 02
Value of a new patient
A new patient's value includes the first visit, the treatment plan and years of cleanings. Ask your office manager for that average, and we'll compare it with your marketing cost per patient.
- 03
Bookings by treatment
Implant consults, aligner starts and emergency visits each get their own count. The report shows which treatments the marketing brings in.
Reviews
What owners say about working with us
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
What dentists ask about marketing
Role
CostWhat does a dental marketing agency do?
It brings new patients to your practice through search, your website, ads and reviews. A good agency tracks each booking back to its source, so you know what each new patient costs.What should a practice budget for dental marketing?
Dental SEO costs $2,300 a month for the base plan. Each Google Business Profile we optimize, including your first, adds $700 a month. Websites start at $7,000, and ad management starts at $1,000 a month.Read the full answer →Timing
How long until marketing brings new patients?
Ads can bring calls within days and settle in two to six weeks. SEO usually moves in three to four months, then keeps growing after month six.Social
Is social media worth it for a dental practice?
As support, yes. Many patients look up your Instagram or Facebook once Google points them to you. Real team photos and steady posts there make the booking feel safe.Plan your dental marketing with us
- ✓ A review of your site and map rankings
- ✓ One written price for the plan
- ✓ Month-to-month, no lock-in
- ✓ A reply the same or next day