FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→A click on "dentist near me" costs about $14 on Google, and an implant click can top $39. Our dental advertising spends that budget on the patients worth it, then tracks every ad to a booked appointment.
Each channel does a different job in your digital marketing, so each gets its own budget and its own page to land on.
Separate campaigns for implants, aligners, emergencies and family care, each with its own budget.
Facebook and Instagram ads for whitening and aligners, where photos sell the result.
Campaigns that follow visitors who looked at implants or aligners but didn't book a visit.
Every call and online booking tied to the ad, keyword and treatment behind it.
Treatments with bigger fees cost more per click. These averages come from Google Ads data, so your budget starts from real numbers.
| Search | A month | Cost per click | What they want | Where the ad sends them |
|---|---|---|---|---|
| dentist near me | 1.8M | $13.92 | A nearby dentist taking new patients | New patient page with online booking |
| dental implants near me | 110K | $39.05 | Implant cost and a consult | Implant page with financing |
| pediatric dentist near me | 201K | $10.93 | A gentle dentist for kids | Family and kids page |
| cosmetic dentist near me | 74K | $14.22 | A new smile from veneers or bonding | Cosmetic page with before and after photos |
| invisalign near me | 49.5K | $27.31 | Clear aligners from a nearby provider | Aligner page with consult booking |
| teeth whitening near me | 60.5K | $10.68 | A brighter smile before an event | Whitening offer page |
| emergency dentist near me | Same-day care for pain | Emergency page with a call button |
Average cost per click and monthly US searches from Google Ads, October 2026. Blank cells mean Google withholds numbers for that health search.
Paid ads are one part of a dental marketing strategy, next to SEO, reviews and social media. They work best when each one matches a treatment, a budget and a page built for it. These dental advertising ideas come from the campaigns we run for practices.
An implant click averages about $39, while a general dentist click runs near $14. Mixing them in one campaign lets cheap clicks eat the budget meant for high-fee cases.
Exam and cleaning specials still pull new patients. In Florida, ads for free or discounted services must carry a 72-hour refund statement in capital letters.
Whitening and aligners sell on photos. Short before and after videos on Facebook and Instagram reach local patients who weren't searching yet and build trust.
Implant patients often visit a site several times before booking. Retargeting keeps your practice in view while they compare costs and financing.
An implant ad should land on an implant page with costs, financing and booking, not the home page. Matching pages lower the cost per new patient.
Count booked appointments and treatment starts, not clicks. Call tracking and booking data show which campaigns bring patients who show up and drive real practice growth.
Health ads face platform limits and, in Florida, a required disclosure on discount offers.
Florida ads for free or discounted dental services need a statement in capital letters. It tells patients they can refuse to pay for other services done within 72 hours.
Google won't let advertisers aim ads at people based on health conditions. Keyword ads on treatment searches remain the main tool.
Meta removed detailed targeting options tied to health topics in 2022. Dental ads there rely on location, age and lookalike audiences instead.
One flat monthly fee covers our work. You pay Google and Meta for clicks directly, with your own card.
Best for practices that want new patients from Google and Meta within weeks.
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