PPC agency in Dallas
Rathly is a Dallas PPC and digital marketing agency with a team based in Uptown. We run PPC advertising on Google and Meta, aimed at the DFW suburbs where you take jobs.
- ✓Campaigns split by suburb and ZIP code
- ✓Call and form tracking from the first day
- ✓A flat fee, never a share of spend
- ✓Paid ads billed to your own card
PPC management for Dallas-Fort Worth
The metroplex is wide, and long drive times make clicks from the wrong suburb expensive. Our PPC management starts with where you work.
Search ads by service
Pay-per-click search engine ads for each service and part of DFW, with budgets that follow your most profitable areas.
Pay-per-lead listings
Local Services Ads, priced per lead and shown above standard ads, for trades and law firms that clear Google's screening.
Radius and ZIP targeting
Campaigns stop at the ZIP codes or drive time your crews can cover in a day.
Meta ads
Social media advertising on Facebook and Instagram that finds a local audience before they search, for offers that sell with a photo.
Suburb landing pages
Each campaign gets a landing page naming the suburb, with real reviews and a call button that lifts conversion.
Weekly search term cleanup
New negative keywords every week block job seekers, DIY searches and towns you don't serve.
How paid advertising works across DFW
DFW ranks among the largest metro areas in the US, and almost every service has several advertisers bidding on it. Tighter keyword targeting beats a bigger budget.
- 01
Suburbs behave differently
Job values, competition and click prices change between Plano, Arlington and Fort Worth. A campaign for each area lets bids follow the work that pays best.
- 02
Weather moves demand
Summer heat drives AC repair searches, and spring hail brings roofing calls. We raise budgets on those days and lower them when demand fades.
- 03
Spanish-speaking buyers
Plenty of DFW families speak Spanish at home. Spanish ads and landing pages reach those buyers, as long as your team can take the calls.
What our Dallas PPC management covers
The work good PPC agencies should do every month, from the first audit to sales feedback.
Every PPC account starts with one number. What can you afford to pay for a new customer and still grow revenue?
- 01
PPC audit and planning
First we audit the account, its settings and its tracking. Then we do keyword research, check click costs and study competitor ads, and set a budget from what a customer is worth.
- 02
Campaign setup
One service and one area per campaign, each with its own keywords, ads, negatives and landing page. Reports stay clear as a result.
- 03
Meta and social media ads
Facebook and Instagram advertising reaches people before they search. We use these platforms for any brand that sells with a photo, like remodels, salons or seasonal deals.
- 04
Conversion tracking and sales data
We track calls, forms and bookings on every platform from the first day. Your sales feedback then tells us where to shift budget.
- 05
Ongoing PPC optimization
Weekly, we comb through search terms, bids and budgets. Monthly, we trial new ads, offers or landing pages to cut your cost per lead and lift ROI.
DFW cities we target with paid ads
- ●Dallas
- ●Fort Worth
- ●Arlington
- ●Plano
- ●Frisco
- ●McKinney
- ●Irving
- ●Garland
- ●Grand Prairie
- ●Denton
- ●Mesquite
- ●Carrollton
Each campaign targets the cities and ZIP codes your team actually serves, from Denton to Mesquite.
Launching your Dallas PPC campaigns
Four steps in a fixed order, so every result is measurable and rests on tracking you can trust.
- 01Days 1 to 3
Account audit
We check your account structure, location settings and conversion tracking.You get the repair list - 02Days 4 to 7
Area campaigns
Campaigns built by service and suburb, with bids set from customer value.You get campaigns ready to run - 03Weeks 2 to 6
Tune and trim
We cut wasted searches and shift budget toward the areas that convert.You get a lower cost per lead - 04Every month
Area report
Performance by suburb, with calls, closed sales and spend.You get numbers you can act on - 05Today
Share your account
Send us your Google Ads customer ID.Talk to us →
Industries we run PPC for in Dallas
Each industry buys in its own way, so advertising platforms, keywords and budgets differ from one account to the next.
Heat and hail season trades
HVAC, roofing and plumbing demand jumps with summer heat and spring hail, so budgets need to move the same day.
Firms paying top click prices
Injury and family law clicks cost a lot in Dallas. Narrow keywords, recorded calls and intake notes keep each signed case affordable.
Practices under ad policies
Google requires certification from some health providers before their ads appear. We confirm the policy, then target patients near each office.
Photo-first local shops
Salons, gyms and restaurants sell with pictures, so Facebook and Instagram ads that show off the brand often beat search for them.
What clients say about our PPC work
Google reviews of Rathly from our clients.
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
Orlando · Google review · Nov 2025
Rathly vs a typical PPC agency
How we handle your ad budget, accounts and leads, next to the common setup.
Fee
Often a percentage of your ad spendA flat monthly fee that stays put as spend grows.Account lead
Often a junior account managerIhor Lavrenenko, certified in Google Ads and Google Analytics.Ad account
Campaigns run in the agency's accountCampaigns run in an account you own from day one.Billing
Spend billed through the agencyGoogle and Meta charge your own card directly.Tracking
Clicks and impressions in a reportCalls and forms traced to the campaign that sent them.Leads
Leads forwarded by emailEvery call, form and message lands in one Smarfle inbox.Our PPC team in Uptown Dallas
Uptown office, open to clients by appointment.
Dallas office
Since Oct 2026
Dallas PPC questions
Straight answers to common questions from DFW business owners.
What does a PPC company in Dallas charge?
We charge a flat $1,000 a month and up for management, with no percentage of ad spend. Your ad budget goes on your own card through Google or Meta, and a written quote comes first.Read the full answer →TargetingCan my ads run only in certain DFW suburbs?
Yes. Google Ads targets by city, ZIP code, county or a radius around your shop. Budgets start in the suburbs with the best jobs and widen as lead costs become clear.Read the full answer →LSAShould a Dallas trade business run Local Services Ads?
Often, if your trade qualifies. The bill counts leads rather than clicks, and the listing usually appears at the top of the page. Reviews and fast replies affect your spot.Read the full answer →AccountWhat happens to my ad account if we part ways?
It stays yours. We join through a manager link you approve and can remove at will, and every campaign, report and invoice remains in your account.Read the full answer →TimingHow fast do Dallas PPC campaigns bring leads?
Calls often start in the first days. Most accounts reach a steady cost per lead in 2 to 6 weeks, once wasted searches are gone and the best areas are clear.Read the full answer →How do I compare PPC agencies in Dallas?
Find out whose name the ad account is in, how the fee works and which numbers the report tracks. A good marketing partner reports cost per lead, sales and growth, with clicks as background.Run Dallas PPC that pays for itself
- ✓ Uptown meetings or video calls
- ✓ PPC campaigns in your own account
- ✓ Month-to-month, no lock-in
- ✓ Replies the same or next business day