01
Real estate SEO
Best if buyers and sellers search your neighborhoods and find Zillow and other agents first.
- ✓Neighborhood and community pages
- ✓Google profile for each office
- ✓Monthly report on inquiries by area
Real estate marketing
Sellers pick an agent they already know, and buyers start on a search engine. Our real estate marketing puts your name in front of both, then follows up until they're ready to move.
- ✓Seller leads from home value searches
- ✓Neighborhood pages buyers find on Google
- ✓Ads that follow fair housing rules
- ✓Leads tracked from first click to closing
PriceSEO from $4,500/mo · websites from $11,000
Why Rathly
Why agents and brokerages work with Rathly
Marketing that respects the long real estate sales cycle. Most buyers and sellers take months to decide. We build the pages they find first, stay in touch while they wait, and count closings, not just form fills.
Seller lead pagesHome value and neighborhood pages that bring owners to you
IDX done rightMLS search styled to your brand and set up by its rules
Fair housing checkedEvery ad and page reviewed against housing ad limits
Agent pages that rankProfiles with reviews, areas and sold history for each agent
Long follow-upEmail and retargeting that stay with buyers for months
Brokerage-owned dataLeads, site and ad accounts stay with the team
Services
What we run for agents and brokerages
Three services priced for real estate teams, from solo agents to multi-office brokerages.
02
Real estate website design
Best if your site sends people to a portal or can't capture a seller's details.
- ✓IDX search with your listings
- ✓Home value request forms
- ✓Agent and office profiles
03
Real estate advertising
Best if a new listing, open house or recruiting push needs reach this week.
- ✓Search campaigns for seller and buyer terms
- ✓Housing-category Meta campaigns
- ✓Cost per lead and per closing
Add-onListing videos and postsShort listing tours, market updates and sold announcements posted for each agent, plus replies to messages.Social media →
Strategy
Real estate marketing strategies for agents and teams
Real estate marketing has two audiences on different clocks. Buyers browse for months before they call. Sellers often choose the agent they remember when the time comes. These real estate marketing strategies serve both.
- 01
Own the searches portals don't win
"Homes for sale near me" gets about 368,000 US searches a month, by Google Ads data. Portals take most of those clicks. Searches for a neighborhood, a school zone or a condo building are where an agent's own pages can rank.
- 02
Turn home value searches into listings
Owners who wonder what their home is worth are your future sellers. A local home value page with a simple request form, answered by an agent within the hour, turns that curiosity into a listing appointment.
- 03
Market every listing like a launch
Professional photos, a short video tour and a listing page on your own site come first. Then the listing goes to email, social media and paid campaigns, so each property also brings buyers to you.
- 04
Farm a neighborhood
Pick one or two areas and become the known name there. Market updates, sold results and local events, shared on social media and by mail, build recognition that sellers remember.
- 05
Plan around the spring market
Realtor.com's 2026 report named April 12 to 18 as the best week to list. It put the national median listing price about $26,000 above January's. Seller marketing should peak before that window, not during it.
- 06
Follow up for as long as it takes
Most buyers aren't ready this month. Email updates on new listings and price changes, plus light retargeting, keep you top of mind until they are.
Ideas
Real estate marketing ideas that bring leads
Six real estate marketing ideas we run for agents and brokerages, each tied to closings in the report.
01
Neighborhood guides
Pages on schools, commutes, prices and parks for every area you sell.
02
Home value requests
A short form that asks for the address and books a valuation call.
03
Video listing tours
Short tours for each listing, shared on your site, YouTube and Instagram.
04
Fast lead response
New inquiries reach an agent's phone at once, with the source attached.
05
Agent profile pages
Every agent gets reviews, sold homes and service areas on one page.
06
Retargeting past visitors
Housing-category campaigns that bring back people who viewed a property.
Rules
Fair housing limits on real estate ads
Housing ads follow federal fair housing law, and the big ad platforms add their own limits.
- 01
Meta's housing category
Meta requires housing ads to run in its Special Ad Category. That category blocks targeting by age, gender or ZIP code, so audiences come from location radius and interests in property instead.
- 02
Google's housing policy
In the US, Google bars housing ads from targeting by age, gender, parental status, marital status or ZIP code. Search ads that match what someone types still work well.
- 03
Words in your ads
Describe the property, not the buyer you want. Phrases about families, faith or "ideal for" a type of person can break fair housing rules.
Measuring
Track the leads that turn into closings
Real estate leads take months to close, so we track each one from the first click to the final sale.
- 01
Leads by source
Every form, call and chat carries the page, ad or listing that produced it, so the report shows which channels earn the inquiries.
- 02
Appointments set
Listing appointments and buyer consultations show which leads are serious. We count them each month, by agent and by area.
- 03
Closings and income
Your CRM tells us which leads closed. Comparing that income with your marketing cost shows the real return.
Reviews
What our clients say
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
Orlando · Google review · Mar 2025
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
New York · Google review · Sep 2026
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Offices
Meet us in Orlando or New York
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Rathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Rathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © GoogleReal answers
Real estate marketing questions, answered
Budget
How much should a real estate agent spend on marketing?
Work back from your commission. If one closing pays for several months of marketing, the plan can pay off with a single deal. Real estate SEO with us runs $4,500 a month, and each office's Google listing, the first included, adds $700.Read the full answer →Timing
What is the hardest month to sell a house?
Winter is usually the slowest stretch, with fewer buyers and lower prices. Realtor.com's 2026 report put mid-April listing prices about $26,000 above January's, which is why sellers wait for spring.Strategy
What real estate marketing strategies work best?
Neighborhood pages that rank, fast replies to new leads, strong listing photos and video, and steady follow-up. Each one brings more value when you track every inquiry all the way to closing.Portals
Should agents rely on Zillow and other portals for leads?
Use them, but don't depend on them. Portal leads cost more over time and go to several agents. Your own site, Google profile and email list bring leads that belong to you.Win more listings and buyers
- ✓ A look at your site and listings
- ✓ A written quote for the plan
- ✓ Month-to-month terms
- ✓ A reply the same or next day