FL · ★ 5.0 · 10 REVIEWSOrlando officeOffice page →111 N Orange Ave, Orlando, FL 32801 · (321) 732-8258SEO in Orlando→Web design in Orlando→PPC in Orlando→
NY · ★ 5.0 · 1 REVIEWSNew York officeOffice page →1177 6th Ave, New York, NY 10036 · (347) 918-2146SEO in New York→Web design in New York→PPC in New York→Buyers search for homes and sellers search for a price long before they call an agent. Our real estate SEO puts your neighborhoods, listings and name in front of both.
Most real estate clients search long before they call. Four patterns in US search volumes show where real estate SEO can meet them.
Houses for sale near me averages 550K US searches monthly, and homes for sale 368K. Buyers browse online before they pick an agent.
Realtor near me averages 90.5K searches a month and real estate agent near me 40.5K. Those people want a local name they can trust.
How much is my house worth draws 22.2K searches a month and home value 14.8K. A seller page helps you find them early.
Realtor near me dropped to 60.5K searches in December 2025, then climbed to 110K by March 2026. Pages need their SEO ranking before spring.
Broad home searches are hard to win, so we pair them with neighborhood and agent keywords where a local brokerage can rank. Good real estate SEO gives each of these keywords one focused page.
| houses for sale near me | 550K | Homes for sale close to where they stand | IDX search pages for each neighborhood |
| homes for sale | 368K | Browsing homes across a whole area | Area pages with filtered IDX results |
| realtor near me | 90.5K | A local agent who answers the phone | Google Business Profile and agent pages |
| real estate agent near me | 40.5K | An agent who knows their part of town | Agent bios with areas served |
| first time home buyer | 33.1K | How buying works and what it costs | Buyer guide with the steps and costs |
| how much is my house worth | 22.2K | A price estimate before they decide to sell | Home value page with a request form |
| best realtor near me | 14.8K | Proof that an agent gets results | Reviews page and recent sales |
| homes for sale orlando | 9.9K | Homes for sale in one named city | City page with IDX results and local notes |
Monthly US search volume, from Google Ads, October 2026. We size city and neighborhood keywords for your market before any work starts.
Portals list every home in the country. An agent wins by knowing a few areas better than anyone. So our SEO for real estate starts with the map of where you sell. Here is how that SEO strategy plays out.
We pull search volumes for your cities, neighborhoods and communities, then map relevant keywords to one specific page each. The research shows where demand sits and which competitors already rank. We focus the first months on keywords you can win.
We focus each page on one specific area and cover schools, commute times, home styles, price ranges and daily life. You add photos and local tips that nobody else has. That specific detail is what search engines and buyers both reward, and it drives organic traffic.
IDX feeds put the same listing details on many agent sites. We wrap each search page in your own text, filters and market notes, so it offers more than a copy. IDX tools let users save searches and find new homes when they hit the market. Thin result pages stay out of the index to protect your ranking.
Seller pages focus on one question, what the home is worth. Sellers search for a price before they search for an agent. A home value page with a short request form, plus guides on prep and pricing, brings listing leads without a portal in the middle.
Every agent gets a page with license information, areas served, languages, recent sales and reviews. Real people and real numbers build the trust that turns a visit into a call. Teams get a page that shows who does what. Bios also help SEO, because they show who stands behind each page.
Listing sites grow fast and break often. We fix slow templates, crawl waste, duplicate URLs and broken links. Schema marks up agents, offices and homes, so search engines and users read each page the right way.
All SEO work runs in accounts you own. Each monthly report shows ranking changes, organic traffic and leads by source, with the next steps spelled out.
A Google profile for each office and each public-facing agent, with categories, areas, hours, photos and weekly posts.
Area guides for neighborhood keywords, with schools, commutes, home styles and prices from your local knowledge.
Saved searches by area, price and home type, wrapped in your own copy so they offer real value to users.
A seller page with a short request form that sends each lead to Smarfle or your CRM.
Smarfle texts each client once the deal closes. Reviews that mention the area help the next buyer choose you.
Titles, schema, an internal link plan, crawl control for listing pages and speed fixes every month.
Monthly posts on prices, inventory and days on market, each number tied to the report behind it.
Links from local news, community groups, sponsors and partners like lenders and inspectors, earned the slow way.
A monthly ranking report for all target keywords, plus weekly Smarfle grid scans of the map near each office.
The next seller on your street should find your name first.
Sellers often look up a price before they choose an agent. We make sure your page answers that search and shows your local sales.
Forterra Pest Control, a pest control company near Dallas, launched a 377-page site with us. Its first month shows how local SEO responds to clean structure.
Forterra Pest Control agreed to share these numbers.Relevance, distance and prominence drive Google's local results, and real estate adds its own advertising rules on top. Good SEO for real estate follows both, because a page that breaks a rule is a risk, not an asset.
On-page optimization means a clear title, one main heading, useful text and internal links. We optimize each page for the keywords it targets. We keep building new area pages and link them from relevant parents, so users and search engines find them.
Google calls real estate agents individual practitioners. A public-facing agent can hold a profile under their own name, and we optimize it with accurate information for the areas they serve. When several agents work from one office, the office gets its own separate listing too.
If you are the only agent at a branded office, Google suggests one shared listing. Its name starts with the brand and ends with the agent's own name.
A rented mailbox or an unstaffed suite can't qualify. A Google listing needs a real office with staff on hand during posted hours.
Florida rule 61J2-10.025 requires the licensed brokerage name in all real estate advertising. Online, that name sits next to, above or below the contact information. Every agent page we write follows that layout.
New York's advertising rules apply to every page of a licensee's site, IDX and search results pages included. A team or agent homepage must link to the broker's site and show the state's Fair Housing Notice.
The federal Fair Housing Act bars ads that show a preference based on race, color, religion, sex, disability, familial status or national origin. We write neighborhood pages about homes and places, never about who should live there.
Since August 17, 2024, NAR's MLS rules require agents working with a buyer to sign a written agreement before touring a home. Offers of compensation no longer appear on the MLS. A clear buyer page explains what this means before the first call.
Prices and inventory shift monthly. Each number we publish links to its source, like a local REALTOR association report. Our own Orlando housing market study shows the format, and the statistics hub lists more.
Google Search Console shows clicks and queries per page. Ahrefs tracks keywords and links, while Smarfle scans map ranking around each office, and you see the same tools we use.
The base plan covers your site, neighborhood pages and link building. Each office or agent listing on Google brings its own flat fee.
Best for Solo agents, teams and brokerages, plus $700 monthly for each office or agent profile on Google.
$4,500 base + $700 × 1 profile. Month-to-month, no setup contract.
Our Orlando and Manhattan offices open by appointment for local agents. Brokerages in other states run SEO with us over video calls.
Every week, Smarfle checks your map ranking at 49 points around each office for your main agent keywords.
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. Very responsive team and easy to work with. Would recommend them to any local business that wants more business from Google.”
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
