Upholstery cleaning SEO case study
By Ihor Lavrenenko · Updated
Pink Upholstery Cleaning opened in Orlando in June 2026 with no website, no Google listing and no customers. Rathly built its site, Business Profile and listings, and Pink reached Google's map pack within four months.
- ✓Website and Google profile from day one
- ✓Second in the map pack for upholstery cleaning orlando
- ✓22 Google reviews, all five stars
- ✓Jobs tripled from month one to month three
Play the case study1:39A new company with nothing online
Pink opened in Orlando in June 2026 with no website, no Google Business Profile and no reviews. Cleaners with 20 years in business held the top spots on Google.
- 01
Starting from zero
A new business has no rankings to protect, but it also has nothing Google trusts yet. Every signal had to go up at the same time.
- 02
The goal
Get Pink found for upholstery, couch and mattress cleaning in central Orlando, and book jobs from the first month.
Pink's site and its place in the map pack
Rathly designed and built the site at launch. Within four months, Pink sat in Google's map pack next to cleaners with decades in business.
Pink Upholstery Cleaning
New site · June 2026
Second for upholstery cleaning orlando
Pink sits beside companies with 20 years in business, holding 19 five-star Google reviews of its own.Site, profile and listings at the same time
Everything went live together in June 2026, so Google saw one consistent business from the start.
- 01June 2026
A 54-page website
We built 11 service pages, 21 area pages, a price guide, before-and-after photos and 14 posts.You get a site that books jobs - 02June 2026
Profile and listings
Pink got a verified Business Profile with photos and services, plus listings in more than 40 directories.You get a profile on Maps - 03Summer 2026
Answers for AI search
The price guide and cost pages answer local questions plainly, the kind of page AI Overviews quote.You get AI citations - 0428 Sep 2026
Meta lead ads
Once search was working, we added a Meta lead campaign aimed at Orlando homeowners with furniture to clean.You get leads at $8.66 - 05Today
Launch with search working
Tell us what you sell and where.Talk to us →
What Google, Smarfle and Meta show for Pink
The map grid, Smarfle's job records, Google's AI Overviews and the Meta campaign tell the same story.
First at its own location
Pink ranks first at its own location and in the top three at 6 of the 49 points, all beside it.
Click the screenshot for full size
More than three times the jobs by month three
Jobs booked in July, August and September 2026, every one before any paid ads started.
Click the screenshot for full size
First source for couch cleaning cost
Google's AI Overview on what couch cleaning costs in Orlando lists Pink as its very first source.
Click the screenshot for full size
Named first among mattress cleaners
Asked for the top mattress cleaners in Orlando, Google's AI Overview names Pink first of all.
Click the screenshot for full size
20 form leads at $8.66 each
From 28 September 2026, $173 of spend brought 180 clicks and 20 form leads.
Click the screenshot for full sizeWhere Pink's Google profile ranks
Average position of Pink's Business Profile link in Google Search Console, the searches that bring customers.
| Search | Average position |
|---|---|
| sofa cleaning | 1.1 |
| upholstery cleaning near me | 1.2 |
| upholstery cleaning | 1.3 |
| upholstery cleaning orlando | 1.3 |
| couch cleaning | 1.8 |
| furniture cleaning | 2.0 |
| upholstery cleaner | 2.9 |
Google Search Console, visits through Pink's Google Business Profile link, three months to 25 October 2026.
What a new company can copy
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Start a new business with search on day one
- ✓ Website, profile and listings together
- ✓ Booking from the first week
- ✓ Everything in your name
- ✓ A reply the same or next day