Three ways to run it
| Model | Strengths | Weak spots |
|---|---|---|
| In-house | Close to daily work, fast photos | Hard to keep up, skills vary |
| Agency | Strategy, design, editing and ads skills | Less access to daily moments |
| Hybrid | Real content plus expert planning | Needs a clear handoff routine |
How a hybrid splits the work
Your team
- Snaps photos and short clips
- Shares offers and news
- Answers technical questions
- Approves posts quickly
Agency
- Plans topics and calendar
- Edits and designs content
- Posts and replies on schedule
- Runs ads and reports results
Questions to settle first
- Who owns the accounts and holds admin access?
- Who answers messages at night and on weekends?
- How fast does someone approve posts?
- Who decides what counts as a good result?
Ownership comes first
The business should own every profile, ad account and piece of content. Add an agency as a partner through Meta Business Suite instead of sharing passwords. If you part ways, you remove access, and everything stays with you.
Good example. A dental office's assistant sends a few clips each week. The agency edits them, posts, replies to messages and reports bookings monthly.
Bad example. A dental office hands an agency its passwords and never sees the content. The agency posts stock graphics that look like every other practice.
At Rathly, we work in accounts you own. Learn more about our social media marketing.