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Rathly

What are social media marketing services?

Short answer

Social media marketing services plan, create and run your social accounts for business results. They usually include strategy, content creation, posting, community management, ads and monthly reports. Good services work in accounts you own, show you every post before it goes live and report messages, calls and bookings, not just likes.

In this answer
  1. 01What the service covers
  2. 02What to ask before hiring
  3. 03Red flags
  4. 04How Rathly runs it

What the service covers

ServiceWhat you get
StrategyGoals, target customers, channels and topics
ContentEdited short videos, photos, graphics and captions
PublishingA calendar and posts on a steady schedule
CommunityReplies to comments and messages
AdsPaid campaigns to reach new people
ReportingReach, engagement, messages and leads

What to ask before hiring

  • Who owns the profiles, ad accounts and content?
  • How fast do they reply to comments and messages?
  • Do they use your real work or stock images?
  • What results do they report each month?

Red flags

Promises of a set number of followers. Bought followers or engagement pods. Stock content that could belong to any business. Reports full of likes with no link to inquiries.

How Rathly runs it

Our team includes a social strategist, content creator, community manager, designer and ads specialist. We work in accounts you own and add ourselves as partners, not owners. You approve the calendar, and we close around 95% of your requests on the same or next day.

Good example. A real estate team gets a monthly calendar to approve, edited listing videos, replies within hours and a report of inquiries by platform.

Bad example. A real estate team pays for 30 generic posts a month. The agency owns the page and reports only likes.

Learn more about our social media marketing.

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