The pages every small business needs
- Homepage. Who you help, what you offer, where, and the next step.
- Service pages. One focused page for each main service you sell.
- About page. Your story, team, credentials and why people trust you.
- Proof page. Reviews, project photos, before-and-after work and case notes.
- Contact page. Phone, form, hours and your address or service area.
Typical page counts by business type
| Business | Typical pages | What to add |
|---|---|---|
| One main service | 5 to 6 | An FAQ and a gallery |
| Two or three main services | 7 to 10 | A page for each service |
| Service area across several towns | 8 to 15 | A few city pages with local proof |
| Several offices | 10 or more | A page for each office |
Pages you do not need
Pages that only make the site look bigger hurt more than they help. City pages with copied text and a swapped town name can fall under Google's doorway abuse policy. Duplicate service pages split your rankings. Filler blog posts take time and bring no calls.
Good example. A pest control company launches with a homepage, five pest-specific service pages, three city pages with local job photos, reviews and a contact page.
Bad example. The same company launches with 25 pages, but every city page repeats the same paragraph.
The real test
Within seconds, a visitor should know what you do and whether you serve their area. They should also see why to trust you and how to call. Build the smallest site that passes that test, then add pages as you add services or proof.
On our CMS, a new service or city page reuses an existing template, so growth costs content time, not design fees. Read what makes a good small business website, or ask our web design team to plan your page list.