Five parts of a good site
| Part | What good looks like |
|---|---|
| Message | One clear line on what you do, for whom and where |
| Navigation | Services, areas, reviews and contact one tap away |
| Trust | Reviews, real photos, credentials and team names near decisions |
| Speed | Pages that load fast on a normal phone connection |
| Next step | A call button and a short form visible without hunting |
Trust is the deciding factor
Stanford's Web Credibility Project lists what makes people trust a site. Show a real organization, highlight your expertise, make contact easy and keep content current. Nielsen Norman Group's homepage guidance adds that the homepage should say what the business does and what visitors can do there.
Good example. A dental homepage reads "Family Dentist in Winter Park," shows the insurance plans accepted, office photos, patient reviews and a tap-to-call button.
Bad example. A dental homepage opens with "Creating beautiful smiles through excellence," uses stock photos and hides the phone number in the footer.
Built for search and ads too
A homepage cannot rank for every service. Each main service needs its own page with clear headings, details, FAQs, reviews and photos. Pages for paid ads should match the ad's promise exactly, so visitors know they landed in the right place.
Check your site in five minutes
- Can a stranger name your main service in five seconds?
- Is the phone number tappable on every page?
- Does each main service have its own page?
- Do pages show real proof, not just claims?
- Does GA4 record calls and form submissions?
If you answer no to two or more, the site is costing you leads. See how many pages a small business site needs. Our web design team builds sites that pass this check from launch.