Where the money goes on a larger site
A larger site usually has a homepage, several service pages, city pages, an about page, bios, reviews, FAQs and a contact page. Most of those share templates. Once a service page template exists, each new service page costs mainly the content inside it.
| Part of the build | How it scales with size |
|---|---|
| Templates | Fixed cost per template, not per page |
| Copywriting | Grows with every page that needs unique content |
| Photos and proof | Grows with every service and location |
| SEO setup | Grows with redirects and internal links to map |
| Testing | Grows with forms, features and page types |
Watch out for page padding
More pages only help when each one has a job. Twenty near-identical city pages add no value. Google's spam policies call that doorway abuse. Five city pages with real local proof beat twenty clones.
Plan the pages before you price them
- List every page and mark its job.
- Group the pages by shared template.
- Decide who writes each page, by when.
- Mark old pages that need redirects.
If you are replacing an old site, add the redirect plan to the budget. Google's site move guide calls mapping old URLs to new ones important, and large sites have more of them.
How our CMS keeps growth cheap
Our sites come with a CMS where each page type is a ready template with editable sections. Adding a new service or city page means filling in content, not paying for a new design. That is how a site grows from 20 pages to 60 without a second build.
Our websites start at $5,000, priced by industry. See what affects website cost, or ask our web design team to price your page list.