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Rathly

Flooring website design

Buyers shop online for the floor, a finished room and a price range before they call. Our flooring website design builds your site around those three things.

  • ✓Finished rooms sorted by material
  • ✓Collections from the brands you carry
  • ✓Measure requests and leads in your CRM
  • ✓Built for your showroom, not a template
PriceFrom $5,000
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What buyers check

Six questions flooring buyers bring to your site

Visitors arrive mid-research, comparing each floor, price and installer. The ones who find answers fast become your leads first.

Do you carry the floor I want?

Pages for each brand and collection, with colors, wear layers and the rooms each one suits.

Have you done rooms like mine?

Finished jobs filed by material, room and town, with before and after photos from your crews.

Can I see samples nearby?

Showroom hours, address and parking information, plus a button that books a visit online.

How much will my new floor cost?

Cost guides by floor type and room size, beside a short measure request form.

Do you offer financing?

Monthly payment details on material and cost pages, with a link to apply when you offer it.

Who will install it?

Your flooring contractor crews, warranties, reviews and any required license, in one section.

Digital first impression

Buyers judge your floors by the photos on your site.

A blurry photo makes a good floor look average and loses leads. Your digital showroom needs sharp, fast images.

Portfolio

A large home service site from our studio

We built Forterra Pest Control's 377-page site for its Dallas-Fort Worth area. A flooring business with a big catalog needs the same tidy structure.

Forterra Pest Control homepage that Rathly designed and built for Dallas-Fort Worth

Forterra Pest Control, Dallas-Fort Worth

New website · Home service · Texas
Launched in month one

377 pages, 181 redirects

One launch, with old links pointing to new pages.
What's included

Inside the flooring websites designed by our studio

Each flooring website ships with these six parts, for any flooring business. Extras, like a room visualizer you license, go in the written quote.

01

Flooring catalog

We build product, brand and collection pages your staff updates when lines change.

02

Project gallery

Each floor filed by material, room type and town, with alt text for every image.

03

Measure and quote forms

Requests with room sizes, floor type and photos reach Smarfle or your CRM as leads.

04

Staff-friendly tools

Your team adds projects, sales and financing terms with simple editing tools, so you never wait to build a new floor page.

05

Speed and SEO basics

Compressed images, lazy loading, schema and clean URLs that pass Core Web Vitals on mobile.

06

Logins in your name

Domain, code, content and hosting for your flooring site stay yours, with every login.

Process

Our flooring web design process, start to launch

Plan on about four weeks once your catalog list, photos and content arrive. Launch stays clear of your spring rush.

  1. 01Week 1

    List lines and towns

    We list your materials, brands and towns, then study each flooring contractor site you compete with.You get a sitemap
  2. 02Weeks 1 to 2

    Write product and cost pages

    We write product, service and cost pages. Your team checks brands, warranties and prices.You get final copy
  3. 03Week 2

    Design around your best floor

    We start with the home page and one product page, shaped around your best floor photos.You get the final design
  4. 04Week 3

    Wire the gallery and forms

    We put the CMS, gallery, measure form and CRM link on a preview your team clicks through.You get a staging site
  5. 05Week 4

    Redirect, test, open

    Old URLs redirect, every form passes a live check and the new flooring website opens.You get a live site
  6. 06Today

    Tell us what you sell

    Share your flooring lines and the jobs that should bring more leads, and we build around them.Get a quote →
Platforms

The web stack under our flooring builds

Catalog size and how often your stock changes decide the stack. Every option stays fast with heavy galleries.

FrameworksWhat the site runs on
  • AstroImage-heavy room pages that still load fast.
  • Next.jsLarge catalogs with filters by material and color.
  • NuxtVue-based builds for teams that already use Vue.
  • SvelteKitLight tools like a square footage calculator.
CMSWhere your staff edits
  • KeystaticRoom pages and sales edited with full history.
  • SanityCollection data shared across many pages.
  • StrapiSelf-hosted catalog content you control.
  • PayloadCollections and leads inside one app.
  • WordPressA familiar editor if your staff knows it.
Every web stack gets the same speed work, schema and call tracking. You own the code and the hosting account.
Examples

Flooring websites designed to sell floors

Generic templates give a flooring site a slider, a logo wall and a contact page. Good flooring website design starts from buyer decisions instead.

Rankings for every floorMaterial pages, galleries and map rank come with our flooring SEO and marketing, from $2,900/mo.Flooring SEO
  1. 01

    Product pages that help buyers choose

    Material guides
    LVP, hardwood, laminate, tile and carpet compared floor by floor.
    Brand pages
    Each collection you carry, with colors and where to see samples.
    Room fit
    Kitchens, basements, stairs and baths matched to the right floor.
  2. 02

    Finished rooms that sell more floors

    Your gallery is the strongest sales tool on the site. Each floor sits under its material, room and town, with alt text and images sized for phones.

  3. 03

    Showroom or service area pages

    Flooring store near me draws 74K US searches a month. A showroom page works as a digital storefront with hours and brands on display, and crews without one get town pages.

  4. 04

    Calls to action where buyers decide

    Buttons to book a measure or visit the showroom sit on product pages and in the gallery. If you offer free measures, the button says so and turns browsers into leads.

  5. 05

    Trust details that close the sale

    In New York City, residential home improvement work needs a DCWP Home Improvement Contractor license. Each flooring contractor's license information, warranties and reviews sit where buyers hesitate.

Your options

Templates, builders or a custom flooring site

Free flooring templates and builders look tempting for a new flooring business. Here is what each digital path gives you.

  1. 01

    Free templates

    A free template launches fast, but it squeezes your catalog into someone else's layout.

  2. 02

    Builder platforms

    Builder platforms charge monthly and offer few free tools or marketing features for big galleries.

  3. 03

    Shopify for online sales

    Shopify suits a flooring business that ships product. Most local stores need measure requests more.

  4. 04

    Made for your showroom

    The first bill is higher, and the site starts from your materials, rooms and brand colors.

Pricing

Your flooring website, priced in writing

One fixed price for your digital storefront once we scope catalog and project pages. No hidden fees show up later.

Flooring website

From $5,000one-time

Best for any flooring business or flooring contractor, from stores to refinishers, that wants more measure requests and leads.

  • ✓Flooring design and CMS
  • ✓Material and collection pages
  • ✓Project gallery by room and town
  • ✓Measure request form to your CRM
  • ✓Call and form tracking
  • ✓Your domain, code and files
Get a quote →
What changes the price
  1. 01Material and collection pages
  2. 02Gallery size and image prep
  3. 03Measure, quote and financing forms
  4. 04Old catalog pages we migrate
Get a fixed quote →
Hosting and care cost extra only if you choose them, listed beside the build.
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

What flooring stores ask about websites

Cost

What does a flooring business pay for a website?

Flooring websites from us begin at $5,000, one-time. Catalog size, gallery and forms set the final quote.
Timeline

When can a flooring website go live?

Expect roughly four weeks once content, catalog list, images and logins arrive. A very large catalog adds time.Read the full answer →
Visualizer

Can a flooring website include a room visualizer?

Yes, if you license one. We embed it on material pages, so people preview a floor in their own room first.
Basics

What are the 7 C's of website design?

Common lists name context, content, community, customization, communication, connection and commerce. For flooring, content and commerce matter most.Read the full answer →
Prices

Should a flooring website show prices?

Price ranges help. Cost guides by floor type and room size set expectations, so leads come from buyers who fit your prices.
Measures

Should we offer free measures online?

If you offer free measures or free estimates, say so on every button. Buyers book faster when the first step costs nothing.

Ask for a written flooring website quote

  • ✓ A fixed price in writing
  • ✓ Your domain, code and files
  • ✓ Launch planned outside your busy season
  • ✓ A reply the same or next business day
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