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Rathly

Restaurant advertising

People search "restaurants near me" about 101 million times a month, and each click costs about 56 cents. Our restaurant advertising wins those diners at meal times and puts bigger budgets behind catering and private events.

  • ✓Campaigns timed to lunch and dinner
  • ✓Catering and private dining campaigns
  • ✓Direct orders instead of app commissions
  • ✓Calls, directions and orders tracked
PriceAd management from $1,000/mo
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Channels

How a restaurant's ad budget splits

Tonight's diners, weekend brunch crowds and catering buyers decide in different ways and need separate campaigns.

01

Meal time search

Near-me and cuisine searches, shown in the hours when people pick a place.

02

Catering campaigns

Office lunch and party searches sent to a menu with group pricing.

03

Instagram and Facebook

Dish and event videos for adults living or working nearby.

04

Direct order campaigns

Clicks sent to your own ordering page, not a delivery app.

Costs

Restaurant searches and click prices

Tonight's searches cost pennies but bring single checks. Catering and private dining cost more and bring large orders.

SearchA monthCost per clickWhat the diner wantsLanding page
food delivery near me550K$3.97Dinner without leaving homeDirect ordering page
catering near me135K$3.78Food for an office or partyCatering menu with group prices
private dining near me4.4K$2.40A room for a dinner eventEvent page with room sizes
happy hour near me673K$0.57Drinks and bites after workHappy hour menu with times
restaurants near me101M$0.56A place to eat right nowMenu page with hours and map
brunch near me2.24M$0.46A weekend tableBrunch menu with reservations

Average cost per click and monthly US searches from Google Ads, October 2026.

Ideas

Restaurant advertising ideas that fill tables

Diners often choose a place within minutes of searching, and many choose from their phone a few streets away. These restaurant marketing ideas form a simple online strategy. They help a restaurant reach diners in those quick moments and spend more where one order feeds a whole office.

Where should a restaurant's ad money go first?Keep a modest daily budget for meal times, then add more for catering and event seasons. Management starts at $1,000/mo.Google Ads management
  1. 01

    Show up when people decide

    Most dinner searches happen in the late afternoon and early evening. Schedule search and Maps campaigns for the hours before each meal, and pause them after closing.

  2. 02

    Fund catering first

    A catering click costs about $3.78, yet one office order can equal dozens of dinner checks. Give catering its own budget, with a group menu and a fast quote form.

  3. 03

    Sell the private room

    Private dining searches cost about $2.40 and lead to parties, rehearsal dinners and company events. Show the room, the capacity and a sample menu.

  4. 04

    Own the brunch search

    Brunch near me draws over 2 million searches a month at under 50 cents a click. Try a weekend campaign with photos of your best plates to fill tables cheaply.

  5. 05

    Send orders to your own site

    Delivery apps take a commission on every order. Campaigns that point to your own ordering page keep more of each sale and give you the guest's email.

  6. 06

    Show real dishes on Instagram

    Short videos of plates leaving the kitchen beat stock photos on social media. Promote them to a local audience of adults living or working nearby, at the hours they get hungry.

  7. 07

    Track calls, directions and orders

    Count calls, direction requests and online orders as conversions in Google Ads. They show which campaigns bring guests through the door.

Rules

Menu claims and Google's restaurant listings

Diet claims, calorie labels and Google's lead listings each have limits worth knowing before a campaign starts.

  1. 01

    Restaurant lead listings are a pilot

    Google's Local Services Ads for restaurants run as a pilot in five cities, including Miami. They need only a verified Business Profile.

  2. 02

    Gluten-free means under 20 ppm

    FDA guidance says restaurant gluten-free claims should match the federal definition of under 20 parts per million. Advertise only dishes you can keep there.

  3. 03

    Calories on online menus

    Chains with 20 or more locations must post calories on menus. The federal definition includes menus on the internet, like the ordering page your ads open.

Pricing

Pricing for restaurant ad management

One flat fee covers our time. The restaurant pays its own ad spend, billed by each platform.

Restaurant ad management

From $1,000/mo

Best for restaurants that want busier slow nights and more catering and private event orders.

  • ✓Meal time ad schedules
  • ✓Catering and event campaigns
  • ✓Instagram and Facebook food videos
  • ✓Order and call tracking
  • ✓Monthly cost per order report
Get a quote →
What changes the price
  1. 01Locations and cuisines
  2. 02Meal time, catering and event campaigns
  3. 03Search, Maps and social ads
  4. 04Ordering and reservation tracking
Get a fixed quote →
Catering and private dining pages for these campaigns run from $300 each.
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Before you buy restaurant ads

Channels

How do you advertise a restaurant?

Run search and Maps ads at meal times, Instagram videos of real dishes and a separate catering campaign. Send orders to your own site.
Examples

Can you show an example of a restaurant ad?

Picture your best dish, the neighborhood name and the line "Order pickup in 15 minutes." Real food photos beat stock images.
Costs

Are restaurant clicks expensive?

Usually not. Near-me and brunch clicks cost under 60 cents, while catering clicks cost about $3.78 and bring larger orders.
Cost

Is Rathly's restaurant ad fee monthly?

Yes. Our work costs $1,000 or more each month, and each platform bills your ad budget to you.Read the full answer →

Fill more tables from Google

  • ✓ Notes on your ads and ordering flow
  • ✓ A meal time and catering plan
  • ✓ Month-to-month terms
  • ✓ A reply the same or next day
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