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Rathly

Pressure washing advertising

A "pressure washing near me" click averages about $10 on Google, and a roof cleaning click costs nearly twice that. Our pressure washing advertising puts more budget behind roofs, house washes and repeat contracts.

  • ✓Roof and house wash campaigns
  • ✓Spring and fall budget peaks
  • ✓Before-and-after clips on social media
  • ✓Yearly rewash reminders built in
PriceAd management from $1,000/mo
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Channels

The ad channels that work for cleaning crews

With no Local Services Ads option for this trade, paid search and social video do the heavy lifting.

01

Search campaigns by surface

Roofs, siding, driveways and decks, each with its own bid and landing page.

02

Social video ads

Before-and-after clips on Facebook and Instagram, aimed at potential customers nearby.

03

Neighborhood targeting

Nextdoor and map-radius ads around streets where you just finished a job.

04

Commercial campaigns

Storefront, lot and fleet ads aimed at managers who sign yearly contracts.

Costs

Pressure washing searches and click costs

Roof and gutter clicks cost the most and lead to bigger tickets. Commercial clicks cost little but take longer to close.

SearchA monthCost per clickWhat the searcher wants cleanedLanding page
roof cleaning near me14.8K$19.21Black streaks off the shinglesRoof soft wash page
gutter cleaning near me40.5K$13.76Clogged gutters clearedGutter add-on page
house washing near me8.1K$11.63Clean siding before a sale or partyHouse wash page with size pricing
driveway cleaning2.4K$11.37Concrete without oil stainsDriveway page with photo slider
pressure washing near me110K$10.30A local crew this weekServices page with instant quote
commercial pressure washing8.1K$3.26A storefront or lot on a scheduleCommercial contracts page

Average cost per click and monthly US searches from Google Ads, October 2026.

Ideas

Pressure washing advertising ideas that book bigger jobs

Most pressure washing customers book once a year, and many compare a few quotes first. These pressure washing marketing tips and strategies help a pressure washing business grow by winning the first job online. Good follow-up then earns the next one without paying for the click again.

What should a pressure washing business spend on ads?Peak in spring and early fall, and run lean in winter. Management starts at $1,000/mo, separate from your click budget.Google Ads management
  1. 01

    Treat roofs as their own campaign

    Roof cleaning clicks average about $19, close to double a general wash search. The ticket is larger too, so give roofs a separate budget and a soft wash page.

  2. 02

    Raise budgets in spring and September

    Monthly "pressure washing near me" searches reach 135K in March and April and 165K in September. They drop to about 50K in November, so trim spend then.

  3. 03

    Show the before and after

    A dirty driveway turning clean in ten seconds sells the job better than any headline. Run these clips as social media ads for a local audience, and reuse them on landing pages to build the brand.

  4. 04

    Advertise around finished jobs

    Neighbors notice a clean house next door. Map-radius targeting on Facebook and Nextdoor around each finished job turn that attention into quotes from the same street.

  5. 05

    Bundle add-ons in the ad

    Gutter cleaning clicks cost about $14 on their own. A house wash ad that offers gutters and windows at a bundle price raises the ticket for one visit.

  6. 06

    Bid low on commercial searches

    Commercial pressure washing clicks average about $3. Property managers sign yearly or monthly contracts, so a slow lead can still turn into steady revenue.

  7. 07

    Cut rental and DIY keywords

    Exclude searches for pressure washer rentals, parts and jobs. Those keywords attract visitors who want a machine, not a crew.

  8. 08

    Bring past customers back

    Upload your customer list and show rewash offers about a year after each job. Email reminders do the same work at no click cost.

Rules

What pressure washing ads can claim

Licensing words, photos and reminder emails all carry rules for pressure washing ads.

  1. 01

    No state license to claim

    Florida issues no state license for pressure washing. Counties and cities issue business tax receipts, so an ad that says "licensed" should mean that local receipt.

  2. 02

    Your own photos only

    Before-and-after photos must show your own work. Borrowed images mislead buyers under the FTC Act and can break the photographer's copyright.

  3. 03

    Rules for reminder emails

    The CAN-SPAM Act requires your postal address and a working opt-out in every promotional email. You must honor each opt-out within 10 business days.

Pricing

Pricing for exterior cleaning ads

A fixed fee covers our time. Each platform charges ad spend to your card, not ours.

Pressure washing ad management

From $1,000/mo

Best for exterior cleaning crews after bigger roof and house jobs, plus customers who book every year.

  • ✓Campaigns by surface
  • ✓Before-and-after social ads
  • ✓Spring and fall budget plans
  • ✓Rewash remarketing lists
  • ✓Monthly cost per job report
Get a quote →
What changes the price
  1. 01Residential, commercial or both
  2. 02Search, social and Nextdoor ads
  3. 03Seasonal budget shifts
  4. 04Quote form and call tracking
Get a fixed quote →
Roof, house wash and commercial pages for your ads cost from $300 apiece.
★★★★★
“Really good experience with Rathly Marketing. They helped fix several SEO issues on our website and improved our visibility in New York search results. We started seeing better rankings and more calls within the first few months. ...”
MNMẫn N.
New York · Google review · Sep 2026
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
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NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
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Real answers

Questions from exterior cleaning owners

Channels

Can pressure washers use Local Services Ads?

No. Google offers no listing type for this trade. Search ads, social video and a strong Business Profile fill that gap.
Ideas

What makes a pressure washing ad work?

Your own before-and-after photo, the town name and a fast way to get a price. Short, specific copy beats clever slogans.
Pricing

Should pressure washing ads show prices?

Show a starting price for common jobs, like a driveway or a one-story house. It screens out bargain hunters and speeds up booking.
Cost

What's Rathly's monthly fee for this work?

Ad management runs from $1,000 monthly. Your ad spend stays separate and goes straight to Google or Meta.Read the full answer →

Book more roofs and house washes

  • ✓ Notes on your ads and pages
  • ✓ A seasonal budget plan
  • ✓ Month-to-month terms
  • ✓ A reply the same or next day
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