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Rathly

Appliance repair web design

A homeowner with a dead washer checks a few local shops and calls one. Our appliance repair web design helps your shop win that call.

  • ✓Designed around your vans and techs
  • ✓Call button in reach on every phone
  • ✓Online booking by appliance and model
  • ✓Each lead in Smarfle or your CRM
PriceFrom $5,000
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What owners check

What owners look for on an appliance repair website

A homeowner with a leaking dishwasher scans fast. Six questions decide whether they call you or go back to the local search results.

How soon can a tech arrive?

Open slots, arrival windows and a call button at the top of every page.

Do you fix my make?

The appliance types and makes you service, each with a specific page.

What does a visit cost?

Your service call fee, how it applies to the repair and your parts warranty.

Who comes to my home?

Tech photos, EPA 608 certification and insurance information near the call button.

Do you serve my town?

A local coverage map and town list, so visitors find out at once if you come to them.

Is it worth fixing?

An honest repair or replace guide that turns one-time visitors into repeat customers.

First impression

A slow page sends the owner to the next shop on the list.

People with a broken fridge want an answer in seconds, so every local page stays responsive and light for each user.

Portfolio

A home service site from our studio

Forterra Pest Control sends techs into homes daily, much like appliance repair businesses do. We designed and built its new site.

Forterra Pest Control homepage that Rathly designed and built for Dallas-Fort Worth

Forterra Pest Control, Dallas-Fort Worth

New website · Home service · Texas
Launched in month one

377 pages live

Old pages kept their search value through 181 redirects.
What's included

Six parts of every appliance repair website

Each build includes these as standard, aimed at conversion, user experience and fewer wasted trips.

01

Appliance and brand pages

One page per appliance and make you service, with faults, arrival times and a clear call to action.

02

Call bar and request form

A responsive call bar on all devices and a form for appliance, make, model and symptom.

03

Leads tagged by source

Every lead lands in Smarfle or your CRM through a direct integration, tagged by page.

04

Office-editable content

Your office updates fees, coupons and service area towns in minutes, with no support ticket.

05

Pages built to rank

Clean URLs, repair service schema and Core Web Vitals passed on mobile.

06

A site in your name

Domain, code, content and hosting stay yours, so the site moves if you do.

Process

How we build an appliance repair website

Plan on about a month once content and logins arrive. You sign off on each step.

  1. 01Week 1

    List appliances and towns

    We list your appliances, brands, towns and fees, then study the local shops your site has to beat. That shapes the strategy.You get a sitemap and page structure
  2. 02Weeks 1 to 2

    Draft appliance and town copy

    We write appliance, make and town pages in plain language. Your team checks fees and warranty terms.You get final copy
  3. 03Week 2

    Design the fridge page first

    The home page and refrigerator page come first, built on real photos of your techs and vans.You get the final design
  4. 04Week 3

    Build the request flow

    We set up the CMS, call bar, request form and CRM on a staging site your office can test.You get a staging site
  5. 05Week 4

    Test, track, launch

    Redirects go in, every form gets a real test, and call tracking starts before launch.You get a live site
  6. 06Today

    Plan your build

    Tell us which appliances bring the most profit. We plan around them and improve from there.Get a quote →
Platforms

The tech behind our appliance repair sites

We pick the platform by your scheduling tool, your team and how often prices change.

FrameworksWhat the site runs on
  • AstroStatic pages that open fast in a basement with weak signal.
  • Next.jsCustomer portals with repair history and invoices.
  • NuxtVue-based builds for teams that already use Vue.
  • SvelteKitSmall tools like a repair or replace calculator.
CMSWhere your office edits
  • KeystaticFees and coupons edited with a full change history.
  • SanityMake and model data shared across many pages.
  • StrapiOpen-source CMS you host on your own server.
  • PayloadParts and pricing data inside the same app.
  • WordPressA familiar editor if your team already knows it.
Every option ships with speed work, schema and call tracking. Code and hosting stay in your name.
Examples

What separates a strong appliance repair website

Strong appliance repair sites answer the urgent visitor in seconds and give the careful one enough information to trust you.

Want calls from search too?Our local SEO for appliance repair covers map rank, appliance pages and reviews, from $2,300 a month.Appliance repair SEO
  1. 01

    Structure that mirrors the search

    Owners search by appliance, then brand, then town. Your menu follows the same path, so each user and search engine finds pages without guessing.

  2. 02

    A home page that answers four questions

    • What do you fix? Appliance types and makes in the first screen.
    • Where do you go? Service area towns in plain view.
    • When can you come? The next open slot and your hours.
    • How do I book? One clear action, a call button or a short form.
  3. 03

    Pages for symptoms

    Owners often describe the problem, not the part. Pages for a fridge that runs warm or a dryer with no heat meet them early and point to the right repair service.

  4. 04

    Real photos and matching reviews

    Photos of your vans and repaired units beat stock images. Reviews from local customers placed on matching pages show feedback about the same appliance.

Your options

Templates or a custom appliance repair site

Free appliance repair templates look like a shortcut. Here is how they compare with a site built for your shop.

  1. 01

    Free templates

    They cost nothing to start, but three local shops might share one layout.

  2. 02

    Paid themes

    A paid template adds polish, yet extra code often slows pages for every user on phones.

  3. 03

    Lead platform sites

    Some lead services include a basic site. Ask who keeps it, and the domain, if you cancel.

  4. 04

    A custom build

    A custom site costs more up front, puts your calls first and gives a better user experience.

Pricing

How we quote an appliance repair website

One fixed price, agreed in writing after we map your appliances, makes and towns.

Appliance repair website

From $5,000one-time

Best for appliance repair businesses that want more booked visits from search, ads and other marketing.

  • ✓Appliance repair design and CMS
  • ✓Appliance, brand and town pages
  • ✓Call bar on phones
  • ✓Request form with model and symptom
  • ✓Leads routed to Smarfle or your CRM
  • ✓Your domain, code and files
Get a quote →
What changes the price
  1. 01Count of appliance and brand pages
  2. 02Local town pages for your service area
  3. 03Request form and CRM integration
  4. 04Pages moved from an old site
Get a fixed quote →
Optional hosting and support appear as separate lines in the written quote.
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
★★★★★
“Highly professional and efficient marketing agency. Their team knows what they’re doing when it comes to website speed optimization.”
NKNataliia K.
Orlando · Google review · Mar 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
Map data © Google
Real answers

Website questions from repair shops

Cost

What should a repair shop budget for a website?

Appliance repair site design with us begins at $5,000, paid one time. Appliance, make and town pages set the final number.Read the full answer →
Advice

How should a site explain repair or replace?

Consumer Reports suggests not spending more than half the price of a new appliance on a repair. A page that says so earns trust.
Trade

What do appliance repair workers do?

The Bureau of Labor Statistics says they install, adjust and repair household appliances. Your site should list each appliance your techs handle.
Requests

Can customers book a repair online?

Yes. The form asks for appliance, make, model and symptom, then sends it to Smarfle or your CRM through an integration.
Prices

Should an appliance repair site list prices?

List your service call fee and how it applies to the repair. Exact prices depend on parts, so a clear fee policy and parts information build trust.
Timeline

When can our new site go live?

About a month after all content and logins arrive. Many model and town pages can add some time.Read the full answer →

Get a fixed price for your new appliance repair site

  • ✓ One fixed build price, in writing
  • ✓ Domain, code and files in your name
  • ✓ Launch in about a month
  • ✓ A reply the same or next business day
Get a quoteSTEP 1 OF 2
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