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Rathly

Fitness website design

A visitor on a gym website wants class times, the price and a way to try it. Our fitness website design puts all three on the first screen.

  • ✓Design shaped around your fitness brand
  • ✓Live class times and trial sign-up
  • ✓Membership sign-up with a clear cancel path
  • ✓Leads sent to Smarfle or your CRM
PriceFrom $6,000
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What members check

Six things a new member checks first

These questions come up before a first visit to a gym or fitness studio. A strong fitness website answers each one without a phone call.

What classes run this week?

A live class schedule by day, coach and level, pulled from your booking software.

What does a membership cost?

Plans, prices or ranges, sign-up fees and what each plan includes, on one page.

Can I try a class first?

A trial or day pass offer with a short form or booking link on every page.

Who are the coaches?

Trainer profiles with certifications, training style and a short, powerful video intro.

What does the floor look like?

Photos and video of equipment, locker rooms and classes in full swing.

How do I cancel later?

Plain cancellation information that matches your contract and your state's health club rules.

First impression

Your gym floor sells memberships, so the website should show it.

We design every fitness website around your own space, coaches and members. Stock images of strangers never make the cut.

Portfolio

A local business site we built from scratch

Forterra Pest Control serves homes around Dallas-Fort Worth and runs no fitness classes. Its build shows how we plan pages, redirects and speed for a local business.

Forterra Pest Control homepage that Rathly designed and built for Dallas-Fort Worth

Forterra Pest Control, Dallas-Fort Worth

New website · Local service · Texas
Built in month one

377 pages live

181 redirects carried the old site's value over.
What's included

Built into every gym and studio site

Six parts come with each fitness website. Retail, app links or a member portal can sit on top.

01

Class schedule

A timetable that reads from your booking software, filtered by format and coach.

02

Trial and sign-up flows

Trial passes, membership sign-up and an online cancel path where your state requires one.

03

Coach and program pages

Pages for personal training, yoga, pilates, boxing and crossfit, each with its coach.

04

Edits without a developer

Your team updates prices, coaches and challenges in minutes, using a simple editor.

05

Video that loads fast

Short workout clips load only when visitors scroll to them, so pages stay quick.

06

Media and code you keep

The domain, code, media and hosting login belong to your fitness business from launch day.

Process

Our four-week path to a new gym website

Four weeks from the day your program list, prices and logins reach us, with launch away from the January rush.

  1. 01Week 1

    Map classes and plans

    We map your classes, plans, coaches and booking software, plus the fitness brands members compare.You get a sitemap
  2. 02Weeks 1 to 2

    Write program pages

    We write class, program and plan pages first, and your team checks prices and contract rules.You get final copy
  3. 03Week 2

    Design the timetable page

    Your home page and timetable page set the look, in your brand colors and type.You get the final design
  4. 04Week 3

    Connect booking and forms

    We wire the CMS, timetable, trial forms and CRM on a private preview your staff can try.You get a staging site
  5. 05Week 4

    Test sign-ups and open

    We check each sign-up and cancel path live, add redirects and open the new fitness website.You get a live site
  6. 06Today

    Send us your class list

    Tell us whether your fitness business needs more trials, more members or both.Get a quote →
Platforms

The platforms behind our fitness sites

We match the web platform to your booking software, your editors and how often classes change.

FrameworksWhat the site runs on
  • AstroFast fitness and coach pages, even on gym Wi-Fi.
  • Next.jsMember portals with logins and saved plans.
  • NuxtA good match for teams that already write Vue.
  • SvelteKitSmall tools like a plan or macro calculator.
CMSWhere your team edits
  • KeystaticProgram and coach edits with a full history.
  • SanityOne coach record shared across class pages.
  • StrapiSelf-hosted and open source, for full control.
  • PayloadPlans and challenge data inside one app.
  • WordPressA known editor if your staff already use it.
Every option includes speed work, schema and tracked sign-ups. The code and hosting belong to your fitness business.
Examples

What separates a strong fitness website from a weak one

Good fitness websites make three jobs easy, finding a class, trying it and joining. Everything else exists to give visitors help with those three.

Want members from search?Gym SEO from our team puts your classes in front of local searchers, priced from $2,300 a month.Gym SEO
  1. 01

    Sections every fitness website needs

    Home
    Your specialty, a trial offer and the next few classes.
    Classes and programs
    One page per format, from yoga to strength training.
    Coaches
    A profile for each trainer, with training certifications and video.
    Memberships
    Plans, prices and plain rules for freezing or canceling.
    Location and hours
    A map, parking information, staffed hours and holiday changes.
  2. 02

    A first visit that feels easy

    Getting through a first visit to a new gym can feel intimidating. Clear information on what to bring and who greets you lowers that barrier for each user.

  3. 03

    Brand colors that fit the format

    A boxing gym, a yoga studio and a crossfit box should not look alike. We build colors, type and photo style from your space, and test them on phones in bright light.

  4. 04

    Member stories that follow FTC guidance

    FTC endorsement guidance says an unusual result needs the generally expected result beside it. The FTC rule on fake reviews, in force since October 2024, bans bought reviews.

Rules and speed

Sign-up rules, media and search for gym websites

A fitness or gym website carries legal and technical details that most visitors never see. Four of them matter most.

  1. 01

    Cancel paths that match the law

    New York lets health club members cancel by website, email, phone, mail or in person, and online joins need online cancels. Florida allows 3 days to cancel.

  2. 02

    Modern media that stays fast

    Big hero videos and sliders look modern but slow a phone down. We serve images in WebP or AVIF, both formats Google supports.

  3. 03

    Pages people find in search

    Pilates near me draws about 450K US searches a month. Each program and coach gets a page with clear titles, so fitness SEO has something to rank.

  4. 04

    Accessible for every member

    Readable fonts, strong contrast between colors, captions and alt text help every user of every age and ability.

Pricing

Fitness website pricing, step by step

We write one build price after counting programs, coaches and sign-up flows. Anything new needs your approval first.

Fitness website

From $6,000one-time

Best for gyms, boxes and fitness studios that want more trials and members from their own site.

  • ✓Fitness design and CMS
  • ✓Class schedule and coach pages
  • ✓Trial, sign-up and cancel flows
  • ✓CRM link to Smarfle or yours
  • ✓Call, form and sign-up tracking
  • ✓Your domain, code and files
Get a quote →
What changes the price
  1. 01Class, program and coach pages
  2. 02Timetable and booking software links
  3. 03Membership sign-up and cancel flows
  4. 04Video, retail or a member portal
Get a fixed quote →
Hosting and support after launch are optional, and your quote shows both.
★★★★★
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
NVNadiia V.
Orlando · Google review · Nov 2025
★★★★★
“Ihor is a highly skilled individual when it comes to website development. He built a new website for us. Delievered on time. And was very responsive. I recommend him for your project.”
DDrparkernyc
Orlando · Google review · Nov 2025
★★★★★
“Rathly built our new website and made the whole process easy. They listened to what we needed, made a custom design and delivered everything on time. I’m really happy with the result.”
VBVladimir B.
Orlando · Google review · Nov 2025
Offices

Meet us in Orlando or New York

Visit by appointment, or work with the same team by phone and video from anywhere in the US.

FL

Orlando office

Since Feb 2025
Rathly · 111 N Orange Ave, Orlando, FL 32801
Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in Orlando
Orlando office page →
NY

New York office

Since Sep 2026
Rathly · 1177 6th Ave, New York, NY 10036
Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New York
New York office page →
Map of the Rathly Orlando office at 111 N Orange Ave
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
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Real answers

Frequently asked fitness website design questions

Cost

What does a gym or studio site cost?

Fitness sites with us start at $6,000, one-time. Member portals, video and extra program pages raise the price.
Schedule

Can a gym website show a live class schedule?

Yes. We connect the timetable to your booking software, so classes, coaches and open spots update on their own.Read the full answer →
Cancel

Do gym websites need an online cancel option?

In New York, yes, if members can join on your website. Other states differ, so we match paths to your contract.
Video

Should a fitness website use video?

Yes, in short clips. A 20-second clip shows energy and coaching style, and it loads only when visitors reach it.
Timeline

When should a gym launch a new fitness website?

About a month after we have every photo, price and login. Spring or fall works best, away from the January rush.Read the full answer →
Studios

Does a yoga or pilates fitness studio need a different website?

The parts match, but the feel changes. Studios lean on schedules and calm design, while a crossfit box shows workouts.

Plan a fitness website that fills your classes

  • ✓ A fixed price in writing
  • ✓ Your domain and media, always
  • ✓ Launch planned away from January
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