What AI does well today
- Generate a first layout and color scheme
- Draft headlines and page outlines to edit
- Suggest page structures for common business types
- Speed up coding, testing and image cropping
- Write first drafts of alt text and descriptions
For a brand-new business that needs a basic page this week, an AI builder can be a reasonable start.
What AI cannot do for you
- Generic copy any rival could use
- No real photos or proof
- Facts and claims left unchecked
- Layouts that look like many others
- Copy built on your real services
- Your own photos, reviews and results
- Every fact checked before publishing
- A design built around your buyers
What Google says
Google rewards helpful content whatever tool wrote it, so AI use alone is fine. Automation aimed mainly at gaming rankings counts as spam. Google's helpful content guidance also notes that mass-produced AI text without human oversight shows little effort. A generic AI site rarely stands out from competitors for that reason.
How we use AI
We use AI to work faster, not to replace judgment. It helps with drafts, code and checks. People decide what the site says, check every fact against sources and design around your customers. Read the limits of AI website builders.
Good example. A bakery uses an AI builder for a first draft, then rewrites every section with its real menu, prices, story and photos.
Bad example. A law firm publishes an AI site as generated, with a made-up practice area and no attorney names.
Our web design team combines AI speed with human checks, so the site is fast to build and right in every detail.