Natalia Lav, content manager
Natalia plans, writes and edits the content Rathly publishes for clients and for this site. She is a certified marketer and the author of our PPC knowledge base.
- ✓Certified marketer and content editor
- ✓Author of 110 PPC answers here
- ✓Edits service pages, guides and answers
How Natalia plans content
Natalia Lav manages content at Rathly. She turns customer questions, search data and client knowledge into pages people can act on.
She wrote the 110 answers in our PPC knowledge base. Each one gives a short answer first, then detail, examples and its sources.
Natalia also appears in our video tips, explaining SEO and marketing steps in plain words.
- 01
Content planning
Picks topics from real customer questions and search data, then maps each to one page.
- 02
Writing and editing
Clear service pages, guides and answers in each client's voice, checked against sources.
- 03
PPC knowledge
Wrote our 110 PPC answers on Google Ads, tracking, budgets and paid social.
- 04
Marketing training
A certified marketer who applies strategy and tools to every content plan.
PPC answers by Natalia
110 answers- What is A/B testing in social media marketing, and what should you test first?PPC answers · October 10, 2026
- What’s the difference between ad spend and management fees, and how do PPC agencies charge?PPC answers · October 10, 2026
- What’s the difference between boosting a post and running ads in Ads Manager?PPC answers · October 10, 2026
- What’s the difference between brand and non-brand search campaigns?PPC answers · October 10, 2026
- What are the most common Google Ads mistakes?PPC answers · October 10, 2026
- What are the most common Facebook or Instagram ads mistakes?PPC answers · October 10, 2026
- How do you avoid showing ads to existing customers?PPC answers · October 10, 2026
- What’s the difference between first-click and last-click attribution?PPC answers · October 10, 2026
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- ✓ Pages built from real customer questions
- ✓ Facts checked against sources
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