01
Pest control SEO
Best if homeowners search for local pest control services and call the pest control company that leads the map pack.
- ✓Pages for termites, roaches and more
- ✓Town pages along your routes
- ✓Google profile posts every week
Pest control marketing
Homeowners call a pest company the day they spot roaches or a termite swarm. Our pest control marketing wins that call from local homeowners, then turns it into a plan that pays all year.
- ✓Map rankings for every pest and town
- ✓Recurring plans sold online and at the first visit
- ✓Seasonal campaigns for termites and mosquitoes
- ✓Ad copy that follows state pest rules
PriceSEO from $3,500/mo · websites from $8,000
Marketing for these pest services
- General pest plans
- Termites
- Mosquitoes
- Rodents
- Bed bugs
- Wildlife removal
Services
Three pest control marketing services for routes
Marketing for pest control companies, priced for owner-operators and teams with several branches.
02
Pest control website design
Best if your site can't sell a plan online or hides your license and guarantee.
- ✓Plan pricing and online sign-up
- ✓Pest ID pages with photos
- ✓Clear answers on pets and prep
03
Pest control PPC
Best if spring swarms or summer mosquitoes are coming and you want the leads first.
- ✓Local Services Ads for pest control
- ✓Seasonal local search campaigns
- ✓Cost per new plan customer
Add-onPest posts for neighborsSeasonal pest alerts, tech spotlights and before and after photos each week, posted to your social pages.Social media →
Our platform
Close more pest control leads with Smarfle
We work with any CRM. Owners who want one built to answer leads fast get Smarfle, the platform Rathly built, set up around their pest control business. smarfle.com ↗
Missed calls texted back
A homeowner who calls during a treatment gets an automatic text, so the lead waits for you instead of the next exterminator.Every lead in one inbox
Calls, online forms and texts arrive together with the ad or page behind them, so the office answers from one screen.Follow-ups on quiet quotes
A termite or bed bug estimate that goes quiet gets a follow-up at three and seven days, with no reminder to set.Reviews on the right page
A review request goes out after each visit, and reviews that mention termites appear on your termite page.Strategy
Pest control marketing strategies that build routes
Pest control has two jobs to market. The urgent call brings a customer in, and the recurring plan keeps them. Strong exterminator marketing strategies sell both, time each pest to its season and help a pest control company grow.
- 01
Own the near-me searches
By Google Ads data, Americans type "pest control near me" about 165,000 times a month. "Exterminator near me" adds about 90,500. Most people searching that way pick from the map pack, so your free Google profile, local reviews and search engine optimization come first. Keywords that pair the pest with the town improve rankings across your service area.
- 02
Time each pest to its season
"Mosquito control" searches climbed from about 27,100 in February 2026 to 74,000 in July 2026. "Termite treatment" peaked near 74,000 in May 2026. Pages and advertising should go live a month before each local peak.
- 03
Treat bed bugs as their own business
"Bed bug exterminator" averages about 135,000 searches a month, with peaks near 246,000 in September 2025 and June 2026. Bed bug work needs its own pages, prep guides and fast scheduling for those leads.
- 04
Use paid advertising to cover gaps
Paid search campaigns and Local Services Ads bring leads while organic visibility builds, and in towns where competitors already lead. Turn them up before swarm season and down in winter, then optimize bids on the results.
- 05
Sell recurring service on the first visit
A quarterly plan turns one treatment into years of revenue for your pest control business. Offer it on the site, on the first call and on the invoice, then track sign-ups by source to guide budget decisions.
- 06
Appear in AI answers
Homeowners now ask Google and ChatGPT which pest control company to call. AI Overviews can only quote the specific facts a page gives, like the pest, town, price and license. We optimize each page that way, and Ahrefs counted 1.4K AI Overview citations for Forterra's site on 5 November 2026.
- 07
Make the website book treatments
People searching late at night often land on your site before they call. Plan prices, online booking and a tap-to-call button on every screen improve how many visits turn into treatments and steady growth.
- 08
Ask for reviews after every service
Short text requests after each visit keep reviews fresh. When a review names the bug and the neighborhood, it helps in Maps and calms the next caller. Share the best ones on social media too.
- 09
Build a brand neighbors recognize
Branded trucks, uniformed techs and steady social media posts make your brand familiar on every street you treat. Brand building also gives customers a name to share with neighbors. In Texas, trucks must also show the pest control license number on both front doors or fenders.
What works
Seasonal pest control marketing ideas
Six marketing strategies from a pest control marketing company, each tied to leads and new recurring customers in your results report.
01
Pest ID pages
Photos and signs for each pest, so homeowners know what they found before they call.
02
Swarm and bite season pages
Termite, mosquito and wasp pages updated a month before each local peak.
03
Pest category listings
Local Services Ads in Google's pest control category, with booked leads marked weekly.
04
Online plan sign-up
Plan options and prices online, with a form that books the first visit.
05
Proof photos
Before and after shots from real jobs on your site, profile and social pages.
06
Route-based town pages
One local page per service town, with its common pests and reviews from neighbors.
Rules
State rules for pest control ads
Each state licenses every pest control business, and some police ad and social media wording closely.
- 01
No safety promises in Texas
Texas bans pest control ads that call pesticides safe, harmless or non-toxic to people and pets, even with "when used as directed" added.
- 02
Green claims need care
Texas also bans calling treatments environmentally friendly or organic. Describe the method instead, like baits or targeted treatment.
- 03
Florida names and listings
Florida requires factual ads under your licensed or registered trade name. Directory ads must also show the licensed business address.
Reviews
Clients review Rathly on Google
“They completely transformed my website. The new design looks amazing and loads fast. Their team took the time to understand my business and built something that truly works. Definitely recommend for cooperation.”
Orlando · Google review · Nov 2025
“Ordered a website SEO audit and received clear recommendations in an easy-to-understand format. Their developer is already implementing the technical SEO suggestions. They work fast!”
Orlando · Google review · Mar 2025
“I consulted with Sasha about the social media marketing process, and everything was handled professionally. They clearly know their stuff. I’m happy with recommendations provided.🙌🏻”
Orlando · Google review · Mar 2025
Compare
Rathly vs a typical marketing agency
How our marketing work compares with how most agencies work. Every line on the right is true for every client today.
TopicA typical agencyRathly
Contract
Often a 6 or 12-month termMonth-to-month. Cancel in writing any month.Account lead
An account manager who passes notes onYou talk to Ihor Lavrenenko. He's certified in Google Ads and Google Analytics.Prices
A number only after a sales callStarting prices published for all 32 trades.Ownership
Accounts opened in the agency's nameYour site, ads, profiles and data stay yours.Reports
Charts with no source behind themEach figure links to the place it came from.Offices
Meet your marketing team at one of four offices
Visit by appointment, or work with the same team by phone and video from anywhere in the US.
FL
Internet marketing service in Orlando, FloridaRathly · 111 N Orange Ave, Orlando, FL 32801Downtown Orlando, a short walk from Lake Eola Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(321) 732-8258Serving Orlando, Winter Park, Kissimmee, Lake Nona, Sanford and Central FloridaSEO in Orlando · Web design in Orlando · PPC in OrlandoOrlando office
Since Feb 2025NY
Internet marketing service in New YorkRathly · 1177 6th Ave, New York, NY 10036Midtown Manhattan, two blocks from Times Square. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(347) 918-2146Serving Manhattan, Brooklyn, Queens, Long Island and the tri-state areaSEO in New York · Web design in New York · PPC in New YorkNew York office
Since Sep 2026TX
Internet marketing service in Dallas, TexasRathly · 100 Crescent Ct, Dallas, TX 75201Uptown Dallas, inside The Crescent, a short walk from Klyde Warren Park. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(469) 933-1140Serving Dallas, Fort Worth, Plano, Irving, Frisco and North TexasSEO in Dallas · Web design in Dallas · PPC in DallasDallas office
Since Oct 2026CA
Rathly · 580 California St, San Francisco, CA 94104The Financial District, on California Street at Kearny. Visits by appointment.Hours Mon to Fri, 10 AM to 5 PM. Closed on US federal holidays.(628) 348-4074Serving San Francisco, Oakland, Berkeley, Daly City, San Mateo and the Bay AreaSEO in San Francisco · Web design in San Francisco · PPC in San FranciscoSan Francisco office
Since Oct 2026
Google Business Profile · FLRathly · Orlando111 N Orange Ave, Orlando, FL 32801★ 5.0 · 10 reviews · Open in Google Maps ↗
© OpenStreetMap contributorsReal answers
Straight answers for pest control owners
Business
Is selling pest control profitable?
It can be, mainly because of recurring plans. A customer on a quarterly plan pays several times a year, with little sales cost after the first visit.Service
How long does pest control last?
It depends on the pest and the treatment. Many companies schedule general treatments every one to three months, which is why most of them sell quarterly plans.Branding
What is a catchy slogan for pest control?
Keep it short and tied to your town or promise, as in "Your town's termite team" on a truck. Skip safety promises, since some states ban them in pest control ads.CRM
CostDo I have to switch CRMs to work with you?
No. We connect your site, ads and online listings to the CRM your pest control business already uses. If you want Smarfle, we set it up around your routes and plans.How is pest control marketing billed?
Pest control SEO bills at $3,500 a month, with $700 per branch on Google, the first branch counted. Websites start at $8,000, and we run ads from $1,000 a month.Read the full answer →Grow your pest control routes
- ✓ Notes on your profile, site and ads
- ✓ A seasonal marketing plan in writing
- ✓ Month-to-month terms
- ✓ A reply the same or next day