Main platforms
| Platform | Strongest for |
|---|---|
| Broad local reach, offers and lead forms | |
| Visual services, younger adults, video | |
| B2B services and professional audiences | |
| TikTok | Short video and younger audiences |
When to use it
- Your service looks good in photos or video.
- People do not search for it until prompted.
- You run seasonal offers or events.
- You want to bring back past site visitors.
When search should come first
If people already search for what you sell, search ads usually turn into leads faster. Paid social works best once search covers the people ready to buy. Then it adds new demand on top.
What it takes
- CreativeFresh images and short videos each month.
- OfferA clear reason to act now.
- TrackingPixel and server events for leads.
- Follow-upFast replies to every new lead.
Social leads are often earlier in their decision than search leads. Call them quickly, while they still remember the ad.
Good example. A kitchen remodeler runs project videos to people nearby and calls every lead within an hour. Booked consultations grow each month.
Bad example. A remodeler runs one image ad for six months and replies to leads days later. Most leads say they never asked.
Start with how Meta ads work. Our Facebook and Instagram ads management covers creative, tracking and reporting.