Three layers of keywords on one page
| Layer | Example for an AC repair page | Where it goes |
|---|---|---|
| Primary keyword | AC repair Orlando | Title tag, H1, opening paragraph and URL when it reads naturally |
| Secondary keywords | air conditioner repair, AC not cooling, AC repair cost | Section headings, FAQs and image alt text |
| Related terms | refrigerant, compressor, thermostat, same-day service | The body copy, wherever a full answer needs them |
Why related terms matter more than repetition
Google's SEO Starter Guide says its language systems understand how a page relates to many different searches. You do not need every exact phrase. Repeating the primary keyword again and again is keyword stuffing, which Google's spam policies prohibit.
Related terms do a different job. A real AC repair page naturally mentions refrigerant leaks, frozen coils and thermostat problems. Those words show that the page covers the topic the way an expert would.
How to pick them
- Choose one primary keyword tied to one service and one intent.
- Find variations in Search Console and your keyword tool.
- Collect the questions customers ask before they book.
- Read the top results to see which subtopics they cover.
- Keep only the terms a buyer would expect on this page.
The Starter Guide also notes that Google ignores the keywords meta tag. Put your keywords in the visible page, where people read them.
Good example. A termite treatment page targets one primary keyword. It then covers signs of termites, inspections, treatment options and pricing factors. Those sections pick up dozens of secondary searches.
Bad example. A page repeats "termite treatment Orlando" twenty times and never explains the process, the cost or the next step.
For local pages, the primary keyword often pairs a service with a city. Read how many keywords one page should target next. Our SEO services map primary and secondary keywords across your whole site so no two pages compete.