Ways to get more customer posts
- Ask right after a great result, like a finished project.
- Create a spot worth photographing, like a sign or mural.
- Feature customer posts on your page with credit.
- Use Story stickers like Add Yours to invite replies.
- Suggest one simple hashtag or tag on receipts and signs.
Reposting the right way
- AskMessage the customer and ask permission.
- ConfirmGet a clear yes in writing.
- CreditTag the customer in your post.
- SaveKeep the permission with the file.
Incentives need disclosure
The FTC says you cannot make an incentive depend on a positive post. If customers get a discount, entry or gift for posting, they should disclose it clearly. Tell them how, like "I got 10% off for sharing." Hashtags such as #ad or a branded contest tag work better than vague ones.
Health and privacy limits
Health practices need written patient authorization before using patient stories in marketing. Even when a customer posts first, ask before you share it to your page.
Good example. A bakery adds a "Tag us for a feature" card to cake boxes. It reposts the best photos each week, with permission and credit.
Bad example. A bakery screenshots customer posts and reposts them without asking. One customer complains publicly.
Read what influencer marketing is. Our social media marketing runs customer content programs with permission built in.