Profile checklist
| Element | What it should do |
|---|---|
| Name and photo | Match your business name and logo |
| Bio | Say what you do, where and for whom |
| Contact buttons | Call, email, directions or booking |
| Link | Go to booking, a quote or a key page |
| Pinned posts | Show reviews, results and top offers |
| Highlights | Answer FAQs, show services and pricing |
A bio that works
Weak
- Passionate about excellence
- Your trusted partner
- Dreams into reality
- No place, no action
Strong
- Kitchen and bath remodels
- Serving Orlando since 2012
- Licensed and insured
- Free estimate, tap below
Keep details consistent
Use the same business name, phone, address and website on every profile, your website and your Google profile. Your website's organization markup can name these profiles as sameAs links. That helps Google connect them to your business.
Track profile results
- Tag profile links with UTM parameters.
- Watch profile visits, link taps and contact taps in insights.
- Count messages that start from the profile.
- Ask new customers which profile they saw.
Good example. A remodeler's bio names its service, city and license, with a quote link and pinned project videos. Profile taps turn into quote requests.
Bad example. A remodeler's bio says "Making dreams come true," with no city, link or contact button.
Read how links work on Instagram and TikTok. Our social media marketing sets up profiles in the first week.