Where links work
| Platform | Clickable links |
|---|---|
| Bio links and Story link stickers | |
| TikTok | Profile website link for eligible accounts |
| Posts, comments, page buttons and bio | |
| Posts, comments and page buttons | |
| YouTube | Channel links and video descriptions |
Bio links vs a link-in-bio page
Direct bio links
- Up to five on Instagram
- No extra page to load
- Best for one or two goals
- Easy to track with UTM tags
Link-in-bio page
- One link to a menu
- Room for many options
- Adds a step before the goal
- Works across platforms
Make every link count
- Put the main action first, like booking or a quote.
- Keep the list short, three to five options at most.
- Add UTM tags so Analytics shows visits by platform.
- Update links when offers or seasons change.
A link-in-bio page hosted on your own site keeps visitors on your domain. It also lets you track it like any other page.
Tell people where to tap
Say "link in bio" or "tap the link sticker" in posts. Pin a post explaining your top links. Make sure the page behind the link loads fast on phones.
Good example. A salon puts "Book now" as its first bio link, tagged for tracking. Stories use the link sticker for new openings.
Bad example. A salon's bio link goes to a menu of 14 buttons, including old promotions. Visitors give up.
Read how to optimize your profile. Our social media marketing sets up tracked profile links.