The brand toolkit
| Element | What to set |
|---|---|
| Colors | Two or three brand colors and when to use each |
| Fonts | One heading font and one body font |
| Logo | Where it goes and how big |
| Photo style | Real people, natural light, steady framing |
| Voice | Three or four traits with examples |
Templates save time
Build a few templates for repeat posts, like tips, reviews, offers and team introductions. Keep text large and short, since most people scroll on phones. Change the photo and words each time, not the layout.
Quality signals matter
Instagram says it shows low-resolution reels less often, along with watermarked and mostly text reels. Shoot in good light, keep the camera steady and export at full quality. Add captions to videos and alt text to images that carry meaning.
Brand vs real
- Real job photos build more trust than stock images.
- A consistent frame or color strip ties real photos together.
- Faces of your team make the brand familiar.
- Too much design can make posts look like ads.
Good example. A cleaning company uses the same blue frame and font on real before-and-after photos. Its posts are recognizable at a glance.
Bad example. A cleaning company changes fonts and colors every week and mixes in stock photos. The feed looks like several different businesses.
Read what a style guide is. Our social media marketing builds templates around your brand.