Common privacy risks
| Risk | How to avoid it |
|---|---|
| Posting customers without consent | Ask in writing and keep the consent on file |
| Showing addresses or plates | Blur house numbers, plates and documents |
| Sharing details in replies | Move anything personal to a private channel |
| Lead form data left open | Limit access and delete what you do not need |
| Shared logins | Use partner access and two-factor login |
Special rules
- Children. COPPA applies to online services directed to children under 13 that collect their personal information.
- Health. HIPAA generally requires written authorization before using patient information in marketing.
- Reviews. HHS has penalized dental practices for revealing patient details in review replies.
- Ads. Meta limits targeting in housing, jobs and financial ads.
Photos need a second look
Job photos can reveal more than you think. A house number, a car plate, a calendar on the wall or a child's face can all identify people. Check the background before you post, and crop or blur what does not belong.
Protect the accounts
Use two-factor login on every profile. Give each person their own access instead of sharing a password. Remove access the day someone leaves.
Good example. A home cleaner blurs house numbers in every photo and asks clients before posting their homes. Clients trust the company with keys.
Bad example. A cleaner posts a client's kitchen with mail visible on the counter. The client sees their name online and cancels.
Read how to stay compliant. Our social media marketing builds consent into every shoot.