The mistakes we fix most
| Mistake | What it costs | The fix |
|---|---|---|
| Vague headline | Visitors cannot tell what you do | Name the service and area in plain words |
| Hidden phone number | Callers give up and call a rival | A tap-to-call button on every page |
| One page for all services | No page ranks or convinces well | A page for each main service |
| Stock photos | The business feels fake | Real photos of your team and work |
| Slow pages | Visitors leave before the page loads | Smaller images and fewer scripts |
| Long forms | People quit halfway through | Ask only what the first call needs |
| No tracking | Nobody knows what the site brings | Calls and forms tracked as key events |
Small errors that cost trust
Stanford's Web Credibility Project tells sites to avoid errors of all types, no matter how small. A typo, a broken link, an old promotion or last year's hours all suggest a careless business. Visitors notice faster than owners do.
Design choices that look good but work badly
- Image sliders that hide most of their messages
- Light gray text that fails contrast checks
- Pop-ups that cover the page on arrival
- Menus with clever labels instead of service names
- Autoplay video that slows the first screen
Good example. A dentist replaces a five-slide hero with one headline, one photo of the team and a booking button. Calls rise because visitors see the offer at once.
Bad example. The same dentist adds a pop-up newsletter offer, an autoplay video and a chat widget. The phone layout grinds to a halt.
How to catch them
Test every page on a phone, run PageSpeed Insights, submit every form and read the site aloud for typos. Then check GA4 for pages with traffic but no leads.
See the golden rules of web design. Our website redesign service fixes these mistakes without throwing away what works.