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How is a website tested before launch?

Short answer

Before launch, test the site on real phones and browsers. Check speed, accessibility, forms, tracking, SEO settings and links. Testing catches problems while they are cheap to fix. Skipping it means customers find the bugs, usually by failing to reach you.

In this answer
  1. 01What we test
  2. 02Automated tools plus people
  3. 03Test with real tasks

What we test

AreaWhat we check
DevicesReal iPhone and Android phones, tablets and desktops
BrowsersChrome, Safari, Edge and Firefox
SpeedLighthouse and Core Web Vitals on mobile
AccessibilityKeyboard use, screen reader, contrast and labels
FormsEvery form, its errors, its emails and its CRM record
TrackingEach key event fires once and only once
SEOTitles, descriptions, headings, redirects and indexing settings
ContentSpelling, prices, hours, phone numbers and links

Automated tools plus people

Lighthouse, built into Chrome, audits performance, accessibility, best practices and SEO in one run. It catches many technical issues quickly. Automated tools miss problems a person sees right away, like a confusing menu, a wrong price or a form that works but feels long. We use both.

Test with real tasks

The best test asks someone to do what customers do.

  1. Find a specific service and its price.
  2. Call the business from a phone.
  3. Request a quote through the form.
  4. Book an appointment, if the site offers booking.
  5. Find the address and directions.

If any task takes too long or fails, we fix it before launch.

Good example. Before launch, a team submits every form on three phones and checks that each lead reaches the CRM with its source. It finds and fixes a booking email that went to spam.

Bad example. A team launches after checking the homepage on one laptop. The contact form on phones fails for two weeks before anyone notices.

Read the website launch checklist. Our web design team runs this testing on every site before launch day.

Keep reading

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