The main cost drivers
| Factor | What it covers | Why it changes the price |
|---|---|---|
| Page types | Home, service, city, about, contact and FAQ templates | Each template needs design, build and testing |
| Content | Copy, photos, video, reviews and team bios | Writing strong pages takes more time than design |
| Features | Booking, payments, CRM, calculators and portals | Each one needs setup, testing and sometimes custom code |
| SEO setup | Titles, schema, internal links and redirects | It protects existing traffic and helps new pages rank |
| Speed and hosting | Image handling, caching, security and backups | Slow sites lose visitors and waste ad spend |
Why your industry changes the price
We price websites by industry because competition sets the work. A cleaning company can compete with a focused site. A personal injury firm competes against sites with dozens of detailed pages. It needs more service pages, proof and content to win. Our websites start at $5,000, and your industry sets the final price.
Page count matters less than templates
Ten service pages that share one template cost far less to build than ten unique layouts. The bigger cost is the content inside each page. A page that answers buyer questions, shows proof and earns a call takes real writing time.
Redesigns cost more than new sites
A redesign has an extra job. Every old URL needs a matching new URL and a redirect, as Google's site move guide explains. Skipping that step can wipe out rankings the old site earned. Budget for the mapping, the redirects and the checks after launch.
Recommended action. Write down your top three revenue services, your service area, the features you need and what counts as a lead. Compare proposals on those points, not on page count or design style.
See how much a website costs. Our web design proposals list every one of these factors with its own line.