Who brings what
| Item | You provide | We do with it |
|---|---|---|
| Brand basics | Logo, colors, phone, address, hours and service area | Apply them consistently across every page |
| Services | What you sell, what pays best and what customers ask | Plan the pages and write the copy |
| Proof | Reviews, licenses, awards and project photos | Place proof where buyers decide |
| Team | Names, roles and a few facts about each person | Write bios that sound human |
| Photos | Your best real photos and short videos | Select, crop, compress and write alt text |
If you do not have professional photos
Real photos beat stock. Nielsen Norman Group's eyetracking research found that users ignore generic stock photos of people but look closely at real photos of staff.
- A short photo session. One to two hours covers the team, the office and work in progress.
- Phone photos, done right. Window light, clean backgrounds and a shot list your team follows.
- Stock as filler only. Fine for backgrounds, never as your team or your work.
- Short video clips. Quick, natural clips from the job site feel genuine.
Patient and client photos need permission
Healthcare businesses face a federal rule here. Under HIPAA, a patient photo or testimonial on your website needs a signed authorization first. U.S. health regulators settled with a physical therapy clinic that posted patient photos and names without one. Other businesses should still ask for written consent before showing a client's face or home.
When we start
We start building once we have the basics, meaning your services, service area, contact details, brand files and a first batch of photos. Copy can follow page by page.
See how many pages you need. Our web design projects include content direction and a shot list, so you always know what to send.