The parts that matter most
| Part | What to check |
|---|---|
| Message match | The headline uses the same service and city as the ad |
| One clear action | A call button and short form near the top |
| Proof | Reviews, photos of real jobs, licenses |
| Answers | Price range, timing and service area |
| Speed | The page loads fast on mobile data |
Remove friction
- Ask only for name, phone and the service needed.
- Make the phone number tap to call.
- Cut menus and links that lead away.
- Keep the layout simple on a small screen.
Each extra step loses some visitors. A paid click that leaves without acting is money spent for nothing.
Speed counts
Google's Core Web Vitals measure loading, responsiveness and visual stability. A slow page loses visitors before they see your offer. Test the page with PageSpeed Insights and on your own phone over mobile data.
Test, do not guess
Run one change at a time, like a shorter form or a new headline. Let it collect enough leads before you judge it. Small changes to the top of the page often matter most.
Good example. A pest control page opens with "Same-Week Termite Inspections in Tampa," a call button, star reviews and a three-field form.
Bad example. A pest control page opens with a stock photo, a paragraph about company history and a ten-field form at the bottom.
Read what a PPC landing page is. We build landing pages from $300.