The main platforms
| Platform | Ad placements | Good fit for |
|---|---|---|
| Google Ads | Search, Maps, YouTube, Display | People already searching |
| Local Services Ads | Top of Google search | Service trades, pay per lead |
| Microsoft Advertising | Bing, Yahoo, DuckDuckGo | Extra search reach |
| Meta | Facebook, Instagram, Messenger | Visual offers and retargeting |
| LinkedIn feed and inbox | B2B and professional services | |
| TikTok | TikTok feed | Younger audiences and video |
Search vs social
Search ads catch demand that already exists. Someone types "AC repair," and your ad answers. Social ads create demand by showing offers to people who were not looking yet. Both work, but search usually turns into leads faster for local services.
A sensible order
- Google searchCapture people already looking for you.
- RetargetingBring back visitors who did not convert.
- Second channelAdd Microsoft, Meta or LSA by fit.
- ScaleGrow budget where cost per lead holds.
Good example. A remodeling company starts with Google search for kitchen remodels, adds Meta retargeting and then Local Services Ads once reviews grow.
Bad example. A remodeling company splits a small budget across five platforms. None gets enough data to improve.
Our PPC management covers Google and Meta. We add Microsoft only when your buyers search there.