What is a PPC service?

Short answer

A PPC service plans, builds and runs your paid ads on Google, Microsoft or Meta, then improves them every week. It covers keywords or audiences, ads, landing pages, tracking, budgets and reports. You pay the platform for clicks and the service for its work. A good one ties every dollar to calls and jobs.

In this answer

01What the work includes
02What a good service gives you
03Questions to ask before you sign
04How Rathly runs PPC

What the work includes

A PPC service from start to steady state

PlanPick services, areas, budget and goals.
TrackSet up calls, forms and booking tracking.
BuildCreate campaigns, ads and landing pages.
ImproveCut waste and test new ads weekly.

What a good service gives you

Ads in an account you own, with admin access
Tracking that counts calls and forms, not just clicks
A clear monthly fee, separate from ad spend
Reports that show leads, cost per lead and booked jobs
A named person who answers your questions fast

Questions to ask before you sign

Who owns the ad account if you leave? Can you see Google's invoices yourself? How do they know which leads became customers? How long is the contract? Clear answers to these four questions sort good services from weak ones fast.

How Rathly runs PPC

We work inside ad accounts you own, so the history and data stay with you. Your ad spend goes to the platform on your own card. Management starts at $1,000 a month with no long contract. We handle about 95% of requests the same or next business day.

Good example. A law firm owns its Google Ads account, sees every invoice and gets a monthly report of signed cases by campaign.

Bad example. A law firm pays one bundled monthly number to an agency and never sees the ad account. When it leaves, the history stays behind.

Learn more about our PPC management.

Keep reading

Your agency isn't delivering? Talk to us.

✓ You talk to the people who do the work
✓ We handle 95% of requests the same or next day
✓ You own every account, site and listing