What an audit covers
| Area | What we check |
|---|---|
| Technical | Indexing, crawl errors, redirects, speed, mobile layout and HTTPS |
| Content | Whether each service has a strong page that matches its searches |
| Local | Business Profile, reviews, categories and listing consistency |
| Links | Who links to you, spammy links and gaps against competitors |
| Tracking | Whether your tracking counts calls, forms and bookings correctly |
| Competitors | What the businesses outranking you do differently |
How we run one
- CollectPull Search Console, GA4, profile and crawl data.
- DiagnoseFind what blocks rankings and what blocks leads.
- PrioritizeRank each issue by impact against the effort to fix.
- PlanTurn the top issues into a dated action list.
Red flags in an audit
- Hundreds of tool warnings with no priority
- Scores from tools instead of business impact
- Generic advice that would fit any website
- No mention of tracking, calls or leads
Google's guide on hiring an SEO suggests asking what results to expect and in what timeframe. A useful audit answers that for each fix.
Good example. An audit finds a noindex tag on the top service page and a call button that fails on phones. It puts both at the top of the list, ahead of 200 minor warnings.
Bad example. An audit delivers an 80-page export of crawler warnings, sorted alphabetically.
When to get one
Get an audit before a redesign, after a traffic drop, when you switch agencies or once a year as a checkup. If your current agency has never shown you one, ask why.
We do not offer free audits, because a real audit takes real hours. Our SEO audit ends with a prioritized plan your team or ours can act on.