An example search ad
Here is a responsive search ad an HVAC company might write for "AC repair Orlando."
| Part | Example text |
|---|---|
| Headline 1 | AC Repair in Orlando |
| Headline 2 | Same-Day Service Available |
| Headline 3 | Licensed and Insured Techs |
| Description | Fast diagnosis and upfront prices before any work. Book online or call now. |
| Sitelinks | AC Maintenance, Financing, Reviews, Service Areas |
| Call asset | Your phone number, tappable on mobile |
Google lets you supply up to 15 headlines of 30 characters and 4 descriptions of 90 characters. It mixes them into combinations and learns which perform best.
Why each part matters
- Headline 1 repeats the search, so the ad looks relevant.
- Headline 2 gives a reason to choose you now.
- Headline 3 adds trust, like licenses or ratings.
- The description answers the next question and asks for action.
- Assets take more space and add direct actions like calls.
A weak version of the same ad
Bad example. "Quality HVAC Solutions. We are the best in the business. Click here to learn more." It ignores the search, says nothing specific and gives no reason to call now.
Good example. The ad above names the service and city, makes a concrete promise and offers two quick actions.
Keep the promise on the page
The landing page should repeat the ad's main promise. If the ad says same-day service, the page should say it near the top, with a call button. A mismatch costs trust, clicks and Quality Score.
Read how to write PPC ad copy. Our Google Ads management writes and tests ads for every service you sell.